Top Ads on GQ Apparel

GQ Apparel Background Introduction:

The GQ family has been in the apparel business for over three-quarters of a century.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GQ Apparel has been advertising and marketing on Facebook for many years. And GQ Apparel has placed 152 of ads on the Facebook platform in the last month. In the past few years,GQ Apparel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GQ Apparel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GQ Apparel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GQ Apparel.

BigSpy

1.GQ Apparel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GQ Apparel  GQ Apparel  GQ Apparel
Page Categories  Men's Clothing Store  Men's Clothing Store  Men's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GQ Apparel Marketing Objectives Analysis: 

GQ Apparel has been operating in Men's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GQ Apparel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GQ Apparel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GQWhite™ Black สีดำที่ทุกคนรอคอย  GQ กระเป๋าผ้าสะพายข้าง กันน้ำ กันUV Reusable Water-Resistant Eco Bag ใส่สบาย ซักได้มากกว่า 30 ครั้ง 
Ad Copy Text  -  รีบช้อปตอนนี้ ⚡️ GQ ลดสูงสุด 70% คูปองลด...  GQWhite™ ใส่สบาย สะท้อนน้ำ ซักได้มากกว่า...
Link Description  Thai-designed highly functional men's shirts, polos, and suits for men who want their clothes to fit and feel better. Makers of GQWhite™, the ultimate white shirt with 12 features and functions. GQ Apparel is here to make your life easier.  N/A  ช้อปครบ 300 บาท ส่งฟรีทั่วประเทศ
Website Link  bit.ly  www.lazada.co.th  www.gqsize.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 2052  1464  2147
Like 8323  0  701

GQ Apparel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GQ Apparel Top 1 ads got 8323 likes. GQ Apparel uses a sentence with the finishing touch title: “GQWhite™ Black สีดำที่ทุกคนรอคอย”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GQ Apparel shared 2052 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GQ Apparel should continue to optimize the ad content.

3.GQ Apparel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-05-07-2020-06-19  2020-06-17-2020-06-19  2020-05-06-2020-06-18
Landing Page Link  https://www.gqsize.com/th/product/gqwhite-mask/?utm_source=Facebook&utm_medium=FBPaidBitly&utm_campaign=GQWhiteBlackMaskLaunch30Apr  https://www.lazada.co.th/products/gq-long-pants-tr-fabric-solid-tr-i407608050-s791612438.html?exlaz=d_2:mm_150081194_51352502_2010302565::20:th2038686   https://www.gqsize.com/?utm_source=Facebook&utm_medium=FBPaidBitly&utm_campaign=GQM-WhiteRelaunch05May

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GQ Apparel are successful.

GQ Apparel Creative Analysis: 

GQ Apparel placed a Image ad in 2020-05-07-2020-06-19, and got 8323 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GQ Apparel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  English  French  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GQ Apparel has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GQ Apparel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-19  2020-06-17-2020-06-19  2020-05-06-2020-06-18
During  44 days  3 days 44 days 
Like  8323  0  701
Share  543  0  49
Comment  382  0  31

Advertising effectiveness is a direct manifestation of advertising. GQ Apparel ‘s Top 1 ad received 8323 likes, 543 shares, 382 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GQ Apparel, helping GQ Apparel to grasp the ad data more clearly.