Top Ads on GOLLO

GOLLO Background Introduction:

GOLLO is a brand dedicated to oral hygiene, using the latest technologies at affordable prices. We have designed the best and most convenient solutions to dental care that will help with healthier gums, reduced plaque and tartar, and whiter teeth.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GOLLO has been advertising and marketing on Facebook for many years. And GOLLO has placed 125 of ads on the Facebook platform in the last month. In the past few years,GOLLO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GOLLO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GOLLO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GOLLO.

BigSpy

1.GOLLO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GOLLO  GOLLO  GOLLO
Page Categories  Health/Beauty  Health/Beauty  Appliances
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  N/A

GOLLO Marketing Objectives Analysis: 

GOLLO has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GOLLO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GOLLO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sale Ending Soon  GOLLO Zdjęcia z posta użytkownika Gollo 
Ad Copy Text   Smile Bright With GOLLO Our 30% off sale is ending very soon, don't miss out! Go to - www.mygollo.c...  It’s easy to see why people are falling in ❤️with our #1 sonic toothbrush! We’ve specially d...  ¡Nuestra prioridad es tu seguridad!???????? En todas mis tiendas cumplimos con las medidas de prev...
Link Description  30% Off Limited Time Only  N/A  N/A
Website Link  www.mygollo.com  www.mygollo.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  
Text Word Count 102  332  203
Like 79  44  273

GOLLO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GOLLO Top 1 ads got 79 likes. GOLLO uses a sentence with the finishing touch title: “Sale Ending Soon”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GOLLO shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GOLLO should continue to optimize the ad content.

3.GOLLO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-02-2020-06-20  2020-05-15-2020-06-17  2020-06-14-2020-06-17
Landing Page Link  https://www.mygollo.com/products/gollo-ultrasonic-electric-toothbrush%E2%84%A2?variant=32069788500039  https://www.mygollo.com/products/gollo-ultrasonic-electric-toothbrush%E2%84%A2   https://www.facebook.com/118116974879681/posts/3370026043022075/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GOLLO are successful.

GOLLO Creative Analysis: 

GOLLO placed a Image ad in 2020-05-02-2020-06-20, and got 79 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GOLLO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  Costa Rica
Language  English  German  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GOLLO has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GOLLO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-02-2020-06-20  2020-05-15-2020-06-17  2020-06-14-2020-06-17
During  50 days  34 days 4 days 
Like  79  44  273
Share  9  2  3
Comment  33  21  31

Advertising effectiveness is a direct manifestation of advertising. GOLLO ‘s Top 1 ad received 79 likes, 9 shares, 33 comments in just 50 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GOLLO, helping GOLLO to grasp the ad data more clearly.