Top Ads on GOL Linhas Aéreas

GOL Linhas Aéreas Background Introduction:

Reconhecida por popularizar o transporte aéreo no Brasil, a GOL é sinônimo de segurança, inovação, eficiência e modernidade!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GOL Linhas Aéreas has been advertising and marketing on Facebook for many years. And GOL Linhas Aéreas has placed 69 of ads on the Facebook platform in the last month. In the past few years,GOL Linhas Aéreas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GOL Linhas Aéreas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GOL Linhas Aéreas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GOL Linhas Aéreas.

BigSpy

1.GOL Linhas Aéreas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GOL Linhas Aéreas  GOL Linhas Aéreas  GOL Linhas Aéreas
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GOL Linhas Aéreas Marketing Objectives Analysis: 

GOL Linhas Aéreas has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GOL Linhas Aéreas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GOL Linhas Aéreas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MadruGOL  #LugaresparaVoltar com a GOL #LugaresparaVoltar com a GOL 
Ad Copy Text  Promoção MadruGOL! Aproveite as Condições Flexíveis e Compre suas Passagens para viajar Depois ...  Com a GOL você pode visitar de novo aquele Destino Incrível no 2º Semestre com Segurança e Tranq...  Com a GOL você pode visitar de novo aquele Destino Incrível no 2º Semestre com Segurança e Tranq...
Link Description  Saudades de viajar? Aproveite o MadruGOL  Confira as Regras e Condições.  Confira as regras e condições.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 129  185  185
Like 307  132  147

GOL Linhas Aéreas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GOL Linhas Aéreas Top 1 ads got 307 likes. GOL Linhas Aéreas uses a sentence with the finishing touch title: “MadruGOL”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GOL Linhas Aéreas shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GOL Linhas Aéreas should continue to optimize the ad content.

3.GOL Linhas Aéreas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-17-2020-06-18  2020-05-19-2020-06-03  2020-05-19-2020-05-25
Landing Page Link  https://www.voegol.com.br/pt/sua-viagem/ofertas/madruGOL?utm_source=facebook&utm_medium=social&utm_content=alp_varejo-nac-2020_facebook_social_madrugol-nacional_ros_cpc_conversao_dinamico_ilustracao-tarifa-cheia_busca-voo-120d-cross-device&utm_campaign=alp_varejo-nac-2020&utm_term=275429828_127782127_470059203&dclid=CMet-9OYi-oCFclpfgodR0cD2w  https://www.voegol.com.br/pt/sua-viagem/ofertas/lugares-para-voltar?utm_source=facebook&utm_medium=social&utm_content=alp_varejo-nac-2020_facebook_social_lugares-para-voltar_ros_cpc_aquisicao_dinamico_foto-rio-de-janeiro-tarifa-cheia_interesse-agencia-de-viagens-mobile&utm_campaign=alp_varejo-nac-2020&utm_term=273874479_132555611_468216474&dclid=CPuei_bV0ekCFclSYgoddQQPzw   https://ad.doubleclick.net/ddm/trackclk/N8792.891839.FACEBOOK.COM.BR/B24187536.273874488;dc_trk_aid=468216483;dc_trk_cid=132555611;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GOL Linhas Aéreas are successful.

GOL Linhas Aéreas Creative Analysis: 

GOL Linhas Aéreas placed a Image ad in 2020-06-17-2020-06-18, and got 307 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GOL Linhas Aéreas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GOL Linhas Aéreas has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GOL Linhas Aéreas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-05-19-2020-06-03  2020-05-19-2020-05-25
During  2 days  16 days 7 days 
Like  307  132  147
Share  20  3  4
Comment  33  10  8

Advertising effectiveness is a direct manifestation of advertising. GOL Linhas Aéreas ‘s Top 1 ad received 307 likes, 20 shares, 33 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GOL Linhas Aéreas, helping GOL Linhas Aéreas to grasp the ad data more clearly.