Top Ads on GOG
GOG Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
GOG has been advertising and marketing on Facebook for many years. And GOG has placed 2386 of ads on the Facebook platform in the last month. In the past few years,GOG has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for GOG on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GOG. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GOG.
1.GOG Top 3 Ads Basic Understanding
GOG Marketing Objectives Analysis:
GOG has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GOG best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.GOG Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||48H GIVEAWAY ️||Carousel Ads_Image_DnDLive_collection_rectangle||Baldur's Gate: Faces of Good and Evil|
|Ad Copy Text||???? Get 3 classic games for free and travel to the fantastic world of Faerûn!||A Special Sale on GOG.COM coinciding with the big D&D Live 2020: Roll w/ Advantage event!||The best games for the best prices on GOG.com.|
|Link Description||Eye of the Beholder Trilogy||N/A||N/A|
|Text Word Count||79||90||46|
GOG Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. GOG Top 1 ads got 33 likes. GOG uses a sentence with the finishing touch title: “48H GIVEAWAY ️”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. GOG shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GOG should continue to optimize the ad content.
3.GOG Top 3 Ads Creative Selection
|Landing Page Link||https://www.gog.com/game/forgotten_realms_the_archives_collection_one||https://www.gog.com/game/neverwinter_nights_enhanced_edition_pack?utm_source=facebook&utm_medium=cpc&utm_term=ROIHUNTER&utm_campaign=RH_STA_PRO_WW_DnDLive_collection_static_v1--all_GOG_users&utm_content=at1%2123872138&utm_id=at1%2123872138&fbclid=IwAR3ikQiefQxAZ5P3OTbuznP2KNiHbYO9_I-vFQHXjpw92GpQArE7nChCG3o||https://www.gog.com/game/neverwinter_nights_enhanced_edition_pack?utm_source=facebook&utm_medium=cpc&utm_term=ROIHUNTER&utm_campaign=RH-DPA-PRO-EU-Slideshow-090919--RH-DPA-PRO-EU-Slideshow&utm_content=at1!22571765&utm_id=at1!22571765&fbclid=IwAR1KULnAW2orKTvVf1BjgQKKb_G_RLd2SOqndjkzopNh2igJw-mZ_Qx1DwQ|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GOG are successful.
GOG Creative Analysis:
GOG placed a Image ad in 2020-06-17-2020-06-19, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.GOG Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
GOG has the best conversion in Lithuania, and can advertise more in Lithuania in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.GOG Top 3 Ads Performance Display
|During||3 days||1 days||144 days|
Advertising effectiveness is a direct manifestation of advertising. GOG ‘s Top 1 ad received 33 likes, 6 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GOG, helping GOG to grasp the ad data more clearly.