Top Ads on GO-JEK

GO-JEK Background Introduction:

GO-JEK is your personal time saver. Our drivers are spread across Indonesia ready to pick you up, do your shopping, deliver your items and food orders!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GO-JEK has been advertising and marketing on Facebook for many years. And GO-JEK has placed 381 of ads on the Facebook platform in the last month. In the past few years,GO-JEK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GO-JEK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GO-JEK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GO-JEK.

BigSpy

1.GO-JEK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GO-JEK  GO-JEK  GO-JEK
Page Categories  Local Business  Local Business  Local Business
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GO-JEK Marketing Objectives Analysis: 

GO-JEK has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GO-JEK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GO-JEK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Makin aman saat gunakan Gojek  Gomart Kini Hadir di Kotamu! Biore UV Watery Essence SPF 50+ PA++++ Aqua Rich 15 g 
Ad Copy Text  Profil driver di halaman order kini dilengkapi dengan status kesehatan driver dan kebersihan kendara...  GoMart kini telah hadir di kotamu untuk bantu beli kebutuhan sehari-hari saat lagi #dirumahaja. Yuk ...  Belanja Cepat #dirumahaja pasti selalu ada PROMO! Yuk cek barang-barang darurat yang kamu perlu di G...
Link Description  N/A  Belanja praktis tanpa harus keluar rumah.  N/A
Website Link  www.gojek.com  gojek.onelink.me  www.gojek.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 103  117  121
Like 3022  2768  0

GO-JEK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GO-JEK Top 1 ads got 3022 likes. GO-JEK uses a sentence with the finishing touch title: “Makin aman saat gunakan Gojek”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GO-JEK shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GO-JEK should continue to optimize the ad content.

3.GO-JEK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-14-2020-06-17  2020-06-04-2020-06-15  2020-05-16-2020-06-08
Landing Page Link  https://www.gojek.com/blog/gojek/info-driver-lebih-lengkap/?utm_source=FBIG&utm_medium=CPM&utm_campaign=ID_PRO_FBIG_AW_Transport_(JN20.28)-TransportDriverKarmaJune2020-(ID01RIDE01)_N_ALL&utm_term=June2020&utm_content=DriverKarma  https://www.gojek.com/gomart/?af_force_deeplink=true&pid=facebook_ads&is_retargeting=true&af_click_lookback=7d&utm_content=ID_PRO_FBIG_AW_Gomart-Core_(JN20.12)-Rnf-RegionalExpansion7Cities-Reachandfrequency-(ID01MART01)_N_ALL_MULC_NA_AL_Others-Na_A-1865_BA_Alt-2_Launching_1080x1080&utm_source=facebook_ads&utm_medium=display&af_adset=ID_PRO_FBIG_AW_Gomart-Core_(JN20.12)-Rnf-RegionalExpansion7Cities-Reachandfrequency-(ID01MART01)_N_ALL_MULC_NA_AL_Others-Na_A-1865&af_ad=ID_PRO_FBIG_AW_Gomart-Core_(JN20.12)-Rnf-RegionalExpansion7Cities-Reachandfrequency-(ID01MART01)_N_ALL_MULC_NA_AL_Others-Na_A-1865_BA_Alt-2_Launching_1080x1080&utm_campaign=ID_PRO_FBIG_AW_Gomart-Core_(JN20.12)-Rnf-RegionalExpansion7Cities-Reachandfrequency-(ID01MART01)_N_ALL&af_channel=display&c=ID_PRO_FBIG_AW_Gomart-Core_(JN20.12)-Rnf-RegionalExpansion7Cities-Reachandfrequency-(ID01MART01)_N_ALL   https://www.gojek.com/gomart/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GO-JEK are successful.

GO-JEK Creative Analysis: 

GO-JEK placed a Image ad in 2020-06-14-2020-06-17, and got 3022 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GO-JEK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia  Indonesia
Language  Indonesian  Indonesian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GO-JEK has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GO-JEK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-06-04-2020-06-15  2020-05-16-2020-06-08
During  4 days  12 days 24 days 
Like  3022  2768  0
Share  8  6  64
Comment  38  21  0

Advertising effectiveness is a direct manifestation of advertising. GO-JEK ‘s Top 1 ad received 3022 likes, 8 shares, 38 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GO-JEK, helping GO-JEK to grasp the ad data more clearly.