Top Ads on GMA News

GMA News Background Introduction:

Ang news authority ng Pilipino.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GMA News has been advertising and marketing on Facebook for many years. And GMA News has placed 319 of ads on the Facebook platform in the last month. In the past few years,GMA News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GMA News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GMA News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GMA News.

BigSpy

1.GMA News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GMA News  GMA News  GMA News
Page Categories  TV Network  Broadcasting & Media Production Company  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GMA News Marketing Objectives Analysis: 

GMA News has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GMA News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GMA News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Former beauty queen Janina San Miguel, where is she now?  Usapang Alaga Nutrition Counseling: Building Your Child's Self-Esteem and Emotional Well-Being IN PHOTOS: Celebrities na pinili magmahal ng non-showbiz partners 
Ad Copy Text  Janina San Miguel recently became viral after she revealed her experiences in the pageant world. How...  Tune in to the 5th episode of Usapang Alaga Live session with Pediatric Psychologist Dr. Joseph Rega...  Unlike famous celebrity couples, these stars found true love away from the limelight.
Link Description  Janina San Miguel rose to the top of public consciousness after video of her Q&A during the Bb. Pilipinas World 2008 became viral.  N/A  Unlike famous celebrity couples, these stars found true love away from the limelight.
Website Link  www.gmanetwork.com  twitter.com  www.gmanetwork.com
CTA      
Text Word Count 144  612  85
Like 1973  1694  2546

GMA News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GMA News Top 1 ads got 1973 likes. GMA News uses a sentence with the finishing touch title: “Former beauty queen Janina San Miguel, where is she now?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GMA News shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GMA News should continue to optimize the ad content.

3.GMA News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-14-2020-06-17  2020-06-11-2020-06-13  2020-06-03-2020-06-07
Landing Page Link  https://www.gmanetwork.com/entertainment/celebritylife/news/9030/look-where-is-bb-pilipinas-world-2008-janina-san-miguel-now/photo?utm_source=GMANetwork&utm_medium=FB_Boost&utm_campaign=celebritylife  https://twitter.com/gmanews   https://www.gmanetwork.com/entertainment/celebritylife/news/7134/in-photos-celebrities-na-pinili-magmahal-ng-non-showbiz-partners/photo?utm_source=GMANetwork&utm_medium=FB_Boost&utm_campaign=celebritylife&fbclid=IwAR0jIRqa8qpfW-Lv7JxrwhPiCMMIZGYYGUWGjKFEWku_wNJjZGcLKtbyk28

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GMA News are successful.

GMA News Creative Analysis: 

GMA News placed a Image ad in 2020-06-14-2020-06-17, and got 1973 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GMA News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GMA News has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GMA News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-06-11-2020-06-13  2020-06-03-2020-06-07
During  4 days  3 days 5 days 
Like  1973  1694  2546
Share  212  114  69
Comment  127  114  18

Advertising effectiveness is a direct manifestation of advertising. GMA News ‘s Top 1 ad received 1973 likes, 212 shares, 127 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GMA News, helping GMA News to grasp the ad data more clearly.