Top Ads on GLOBE EUROPE

GLOBE EUROPE Background Introduction:

Globe is a diverse group of individuals and products brought together by a passion for skateboarding, surfing and snowboarding. #beUNEMPLOYABLE

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GLOBE EUROPE has been advertising and marketing on Facebook for many years. And GLOBE EUROPE has placed 35 of ads on the Facebook platform in the last month. In the past few years,GLOBE EUROPE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GLOBE EUROPE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GLOBE EUROPE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GLOBE EUROPE.

BigSpy

1.GLOBE EUROPE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GLOBE EUROPE  GLOBE EUROPE  GLOBE EUROPE
Page Categories  Community  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

GLOBE EUROPE Marketing Objectives Analysis: 

GLOBE EUROPE has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GLOBE EUROPE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GLOBE EUROPE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A LOS ANGERED II Off White 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  eu.globebrand.com  eu.globebrand.com  eu.globebrand.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

GLOBE EUROPE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GLOBE EUROPE Top 1 ads got 0 likes. GLOBE EUROPE uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GLOBE EUROPE shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GLOBE EUROPE should continue to optimize the ad content.

3.GLOBE EUROPE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-07-2020-06-07  2020-06-04-2020-06-07  2020-06-04-2020-06-07
Landing Page Link  https://eu.globebrand.com/collections/shoes/core-classics  https://eu.globebrand.com/collections/shoes/core-classics   https://eu.globebrand.com/collections/sammy-montano

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GLOBE EUROPE are successful.

GLOBE EUROPE Creative Analysis: 

GLOBE EUROPE placed a Carousel ad in 2020-05-07-2020-06-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GLOBE EUROPE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GLOBE EUROPE has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GLOBE EUROPE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-07  2020-06-04-2020-06-07  2020-06-04-2020-06-07
During  32 days  4 days 4 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. GLOBE EUROPE ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GLOBE EUROPE, helping GLOBE EUROPE to grasp the ad data more clearly.