Top Ads on GEICO
GEICO Background Introduction:
GEICO provides car insurance to millions of drivers across the United States. Please read our Mission description for terms.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
GEICO has been advertising and marketing on Facebook for many years. And GEICO has placed 364 of ads on the Facebook platform in the last month. In the past few years,GEICO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for GEICO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GEICO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GEICO.
1.GEICO Top 3 Ads Basic Understanding
|Page Categories||Insurance Company||Insurance Company||Insurance Company|
GEICO Marketing Objectives Analysis:
GEICO has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GEICO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.GEICO Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Extra Savings With GEICO||Switch today||Switch today|
|Ad Copy Text||AUTOMATIC credit when you renew or buy GEICO auto or cycle, 4/8 - 10/7/20. GEICO’s here to help in...||For over 75 years, GEICO has provided quality service. Whether you prefer to call us or chat in the ...||Whether you prefer to speak on the phone or chat in the mobile app, GEICO's licensed agents are read...|
|Link Description||Click here to learn more||Click here to get a quote.||Click to get your quote.|
|Text Word Count||125||126||115|
GEICO Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. GEICO Top 1 ads got 131 likes. GEICO uses a sentence with the finishing touch title: “Extra Savings With GEICO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. GEICO shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GEICO should continue to optimize the ad content.
3.GEICO Top 3 Ads Creative Selection
|Landing Page Link||https://www.geico.com/landingpage/go274a.php/?soa=84230||https://www.geico.com/landingpage/go500/?soa=88679||https://www.geico.com/landingpage/go500/?soa=88679|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GEICO are successful.
GEICO Creative Analysis:
GEICO placed a Video ad in 2020-04-23-2020-06-18, and got 131 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.GEICO Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
GEICO has the best conversion in Bolivia,Vietnam,Algeria..., and can advertise more in Bolivia,Vietnam,Algeria... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.GEICO Top 3 Ads Performance Display
|During||57 days||53 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. GEICO ‘s Top 1 ad received 131 likes, 5 shares, 10 comments in just 57 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GEICO, helping GEICO to grasp the ad data more clearly.