Top Ads on G:link

G:link Background Introduction:

G:link is the latest addition to the public transport family on the Gold Coast. To get in contact please tweet @gclightrail or visit us at

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

G:link has been advertising and marketing on Facebook for many years. And G:link has placed 5 of ads on the Facebook platform in the last month. In the past few years,G:link has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for G:link on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for G:link. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from G:link.


1.G:link Top 3 Ads Basic Understanding

   top1  top2  top3
Name  G:link  G:link  G:link
Page Categories  Transit Hub  Transit Hub  Transit Hub
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

G:link Marketing Objectives Analysis: 

G:link has been operating in Transit Hub for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. G:link best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.G:link Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  G:link  G:link G:link 
Ad Copy Text  Goodbye Car…Hello Tram! Catch Tram & Train to Brisbane from the Gold Coast.  Relax, work or just simply ride! Say goodbye to your car and hello to the tram! Catch tram and train...  The Titans are on board with the G! Get on Board with us to WIN! 2 people can win 4 x GA Tickets to ...
Link Description  N/A  N/A  The Titans are on board with the G! Get on Board with us to WIN! 2 people can win 4 x GA Tickets to the GC Titans vs. Bulldogs Game CBUS Stadium, Saturday 18/5/19, 3pm Simply Answer this question: Tell us about your favourite moment on the G? (50 words or less) Comment below the post for your chance to *WIN. See link for T's & C's. HURRY! Competition ends, Midday, Monday 13/5/19.
Website Link
Text Word Count 77  129  486
Like 0  8  4

G:link Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. G:link Top 1 ads got 0 likes. G:link uses a sentence with the finishing touch title: “G:link”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. G:link shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. G:link should continue to optimize the ad content.

3.G:link Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-04-11-2019-05-08  2019-04-11-2019-05-08  2019-05-05-2019-05-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by G:link are successful.

G:link Creative Analysis: 

G:link placed a Video ad in 2019-04-11-2019-05-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.G:link Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  Lithuanian  Lithuanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

G:link has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.G:link Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-11-2019-05-08  2019-04-11-2019-05-08  2019-05-05-2019-05-08
During  28 days  28 days 4 days 
Like  0  8  4
Share  0  2  0
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. G:link ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for G:link, helping G:link to grasp the ad data more clearly.