Top Ads on G2 Esports

G2 Esports Background Introduction:

G2 Esports - Professional eSports organisation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

G2 Esports has been advertising and marketing on Facebook for many years. And G2 Esports has placed 12 of ads on the Facebook platform in the last month. In the past few years,G2 Esports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for G2 Esports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for G2 Esports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from G2 Esports.


1.G2 Esports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  G2 Esports  G2 Esports  G2 Esports
Page Categories  Esports Team  Esports Team  Esports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

G2 Esports Marketing Objectives Analysis: 

G2 Esports has been operating in Esports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. G2 Esports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.G2 Esports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pro Nautilus Player | G2 PERKZ Stream Highlight  G2 Esports Timeline Photos 
Ad Copy Text  Hey Mikyx, take notes. PERKZ' Nautilus game is on point  tfw your teammate just won't shut up  sometimes a social media intern just can't resist
Link Description  N/A  N/A  sometimes a social media intern just can't resist
Website Link
Text Word Count 56  36  49
Like 179  41  1336

G2 Esports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. G2 Esports Top 1 ads got 179 likes. G2 Esports uses a sentence with the finishing touch title: “Pro Nautilus Player | G2 PERKZ Stream Highlight”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. G2 Esports shared 56 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. G2 Esports should continue to optimize the ad content.

3.G2 Esports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-02-17-2020-02-17  2020-02-17-2020-02-17  2020-02-16-2020-02-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by G2 Esports are successful.

G2 Esports Creative Analysis: 

G2 Esports placed a Video ad in 2020-02-17-2020-02-17, and got 179 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.G2 Esports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

G2 Esports has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.G2 Esports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-17-2020-02-17  2020-02-17-2020-02-17  2020-02-16-2020-02-17
During  1 days  1 days 2 days 
Like  179  41  1336
Share  5  7  60
Comment  9  5  20

Advertising effectiveness is a direct manifestation of advertising. G2 Esports ‘s Top 1 ad received 179 likes, 5 shares, 9 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for G2 Esports, helping G2 Esports to grasp the ad data more clearly.