Top Ads on G2 Crowd

G2 Crowd Background Introduction:

Authentic Insights. Powerful Decisions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

G2 Crowd has been advertising and marketing on Facebook for many years. And G2 Crowd has placed 138 of ads on the Facebook platform in the last month. In the past few years,G2 Crowd has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for G2 Crowd on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for G2 Crowd. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from G2 Crowd.

BigSpy

1.G2 Crowd Top 3 Ads Basic Understanding

   top1  top2  top3
Name  G2 Crowd  G2 Crowd  G2 Crowd
Page Categories  Computers & Internet Website  Computers & Internet Website  Computers & Internet Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

G2 Crowd Marketing Objectives Analysis: 

G2 Crowd has been operating in Computers & Internet Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. G2 Crowd best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.G2 Crowd Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $10 Starbucks gift card for your opinion!  $10 Starbucks gift card for your opinion! $10 Starbucks gift card for your opinion! 
Ad Copy Text  G2 wants to hear about your experiences with AP Automation software. g2.co/2Rnu4ar  G2 wants to hear about your experiences with Security software! https://g2.co/2LEeKD4  G2 wants to hear about your experiences with Sales Enablement software! https://g2.co/3dlPInO
Link Description  Compare the best business software and services based on user ratings and social data. Reviews for CRM, ERP, HR, CAD, PDM and Marketing software.  Compare the best business software and services based on user ratings and social data. Reviews for CRM, ERP, HR, CAD, PDM and Marketing software.  Review Sales Enablement Products
Website Link  www.g2.com  www.g2.com  www.g2.com
CTA  GET_OFFER  GET_OFFER  GET_OFFER
Text Word Count 82  85  93
Like 36  36  9

G2 Crowd Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. G2 Crowd Top 1 ads got 36 likes. G2 Crowd uses a sentence with the finishing touch title: “$10 Starbucks gift card for your opinion!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. G2 Crowd shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. G2 Crowd should continue to optimize the ad content.

3.G2 Crowd Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-14-2020-06-19  2020-05-19-2020-06-07  2020-05-07-2020-05-09
Landing Page Link  https://www.g2.com/contributor/ap-automation-qaas?secure%5Bpage_id%5D=ap-automation-qaas&secure%5Brewards%5D=true&secure%5Btoken%5D=a0fe8cbe6119f880de39cfc2f5872a62257b0c5fed91d272b46f52aa13912f2f&fbclid=IwAR35QxpbdTYkzdmRckDzZvihzTL1XQoKeV7hHLRiYVvhBpMjHBtaQVrwyzE  https://www.g2.com/wizard/facebook-tam-security/used-products/fb-tam-security?last_completed_step=0   https://www.g2.com/contributor/ap-automation-qaas?secure%5Bpage_id%5D=ap-automation-qaas&secure%5Brewards%5D=true&secure%5Btoken%5D=a0fe8cbe6119f880de39cfc2f5872a62257b0c5fed91d272b46f52aa13912f2f&fbclid=IwAR35QxpbdTYkzdmRckDzZvihzTL1XQoKeV7hHLRiYVvhBpMjHBtaQVrwyzE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by G2 Crowd are successful.

G2 Crowd Creative Analysis: 

G2 Crowd placed a Image ad in 2020-04-14-2020-06-19, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.G2 Crowd Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Mexico,Greece...  Greece,Macedonia,Croatia  Mexico
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

G2 Crowd has the best conversion in Romania,Mexico,Greece..., and can advertise more in Romania,Mexico,Greece... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.G2 Crowd Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-19  2020-05-19-2020-06-07  2020-05-07-2020-05-09
During  67 days  20 days 3 days 
Like  36  36  9
Share  6  6  4
Comment  10  8  0

Advertising effectiveness is a direct manifestation of advertising. G2 Crowd ‘s Top 1 ad received 36 likes, 6 shares, 10 comments in just 67 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for G2 Crowd, helping G2 Crowd to grasp the ad data more clearly.