Top Ads on G-Star RAW

G-Star RAW Background Introduction:

The official Facebook account of G-Star RAW jeans

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

G-Star RAW has been advertising and marketing on Facebook for many years. And G-Star RAW has placed 338 of ads on the Facebook platform in the last month. In the past few years,G-Star RAW has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for G-Star RAW on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for G-Star RAW. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from G-Star RAW.

BigSpy

1.G-Star RAW Top 3 Ads Basic Understanding

   top1  top2  top3
Name  G-Star RAW  G-Star RAW  G-Star RAW
Page Categories  Clothing (Brand)  Musician/Band  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

G-Star RAW Marketing Objectives Analysis: 

G-Star RAW has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. G-Star RAW best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.G-Star RAW Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MAXRAW IV  G-Star x Dutch National Ballet - Safe Distancing Sanne van Dijk 
Ad Copy Text  Introducing MAXRAW IV: our new collection with Max Verstappen. Shop now.  I was asked by the Dutch National Ballet and G-Star RAW to create together this beautiful piece of a...  It’s all about the details. Ontdek de Hardcore Denim collectie!
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.g-star.com  www.g-star.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 72  212  65
Like 208  1180  0

G-Star RAW Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. G-Star RAW Top 1 ads got 208 likes. G-Star RAW uses a sentence with the finishing touch title: “MAXRAW IV”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. G-Star RAW shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. G-Star RAW should continue to optimize the ad content.

3.G-Star RAW Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-28-2020-06-20  2020-06-12-2020-06-18  2020-04-21-2020-06-18
Landing Page Link  https://www.facebook.com/gstarrawuk/?_sref_=2591716787763435&refid=7&_ft_=adid.6221964463139:qid.6840532704546349198:mf_story_key.-1308557520216800081:is_sponsored.1:ei.AI@AQLHMl7KdFPv4cqHleU2AmBcCosfCUAZztTJuYdgiOrKaxtH9P-oYWw45rJS2MZe85QV0mH56k_h84E6frpPbOk6:top_level_post_id.2591716781096769:content_owner_id_new.1705054706429652:call_to_action_type.LEARN_MORE:page_id.1705054706429652:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592685632:filter.h_nor:tds_flgs.3:actrs.1705054706429652:page_insights.%7B%221705054706429652%22:%7B%22page_id%22:1705054706429652,%22page_id_type%22:%22page%22,%22actor_id%22:1705054706429652,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590752175,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2591716781096769%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1705054706429652,%22page_id%22:1705054706429652,%22post_id%22:2591716781096769,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.g-star.com/nl_nl/safe_distance_ballet?utm_medium=socialpaid&utm_source=fb&utm_campaign=EN-WW%7CFAB%7CMKT%7CBRN%7CBLT%7CREA%7CVIE%7CCUS%7C&utm_content=%20CUS%7Cna-01-ab%7Cjorisvoorn-fb%7Cfans%7C&utm_term=%20BLT%7Cvid%7Cv1-c1   https://www.g-star.com/nl_nl/shop/dames/jurken/d16093-8971-b188?utm_source=fb&utm_medium=socialpaid&utm_campaign=MKT%7CHCD-2020%7CPRO%7CNL-NLICAT%7CVIE%7C&utm_content=HCD%7CPRO%7CNL-NL%7CLOO%7C10l-v07%7C&utm_term=HCD%7CPRO%7CNL-NL%7CLOO%7C10l-v07%7Ccar-nof-nop%7C&fbclid=IwAR3Ihjfai-83QAEjg9DY60PruHG3pvAQeCTv63OAxM0LkxduQeOKwTNDlik

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by G-Star RAW are successful.

G-Star RAW Creative Analysis: 

G-Star RAW placed a Image ad in 2020-05-28-2020-06-20, and got 208 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.G-Star RAW Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Sri Lanka,Romania  N/A
Language  N/A  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

G-Star RAW has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.G-Star RAW Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-06-12-2020-06-18  2020-04-21-2020-06-18
During  24 days  7 days 53 days 
Like  208  1180  0
Share  4  295  36
Comment  19  87  0

Advertising effectiveness is a direct manifestation of advertising. G-Star RAW ‘s Top 1 ad received 208 likes, 4 shares, 19 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for G-Star RAW, helping G-Star RAW to grasp the ad data more clearly.