Top Ads on G마켓

G마켓 Background Introduction:

대한민국 1등 온라인 쇼핑, G마켓(www.gmarket.co.kr) 의 소식과 특가 정보를 접할 수 있는 곳입니다.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

G마켓 has been advertising and marketing on Facebook for many years. And G마켓 has placed 277 of ads on the Facebook platform in the last month. In the past few years,G마켓 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for G마켓 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for G마켓. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from G마켓.

BigSpy

1.G마켓 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  G마켓  G마켓  G마켓
Page Categories  Retail Company  Local Business  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

G마켓 Marketing Objectives Analysis: 

G마켓 has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. G마켓 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.G마켓 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OMEN FULLKR i9-9900K / RTX2080Ti / NVME 1TB/ HDD 2TB/ RAM32G/WIN10/CPU수냉쿨러/ 휴렛팩커드  요즘 피부보습 N/A 
Ad Copy Text  -  -  -
Link Description  N/A  비바시티 서플리 스틱젤리 피치맛  쇼핑을 바꾸는 쇼핑
Website Link  adgate.gmarket.co.kr  rpp.gmarket.co.kr  www.gmarket.co.kr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 162  286  162
Like 0  15  0

G마켓 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. G마켓 Top 1 ads got 0 likes. G마켓 uses a sentence with the finishing touch title: “OMEN FULLKR i9-9900K / RTX2080Ti / NVME 1TB/ HDD 2TB/ RAM32G/WIN10/CPU수냉쿨러/ 휴렛팩커드”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. G마켓 shared 162 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. G마켓 should continue to optimize the ad content.

3.G마켓 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-08-2020-06-20  2020-06-04-2020-06-20  2020-06-08-2020-06-19
Landing Page Link  http://adgate.gmarket.co.kr/tp/clickV2?r=bGFuZGluZ3VybD1odHRwOi8vaXRlbS5nbWFya2V0LmNvLmtyL2RldGFpbHZpZXcvaXRlbS5hc3A%2FZ29vZHNjb2RlPTg0MjY4ODcyNSZ2ZW5kb3I9ZmFjZWJvb2smaXRlbW5vPTg0MjY4ODcyNSZtb2JpbGVjb2RlPTIwMDAxMDY0MCZwY2NvZGU9MjAwMDEwNjQx  http://rpp.gmarket.co.kr/?exhib=37330   http://www.gmarket.co.kr/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by G마켓 are successful.

G마켓 Creative Analysis: 

G마켓 placed a Carousel ad in 2020-06-08-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.G마켓 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Saudi Arabia  Morocco,Korea,Kirghizia
Language  N/A  Korean  Korean

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

G마켓 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.G마켓 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-04-2020-06-20  2020-06-08-2020-06-19
During  13 days  17 days 12 days 
Like  0  15  0
Share  5  2  0
Comment  0  6  0

Advertising effectiveness is a direct manifestation of advertising. G마켓 ‘s Top 1 ad received 0 likes, 5 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for G마켓, helping G마켓 to grasp the ad data more clearly.