Top Ads on GöteborgsOperan

GöteborgsOperan Background Introduction:

Med en unik mix av opera, dans, musikal och konsert har vårt operahus någonting för alla – på högsta konstnärliga nivå.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GöteborgsOperan has been advertising and marketing on Facebook for many years. And GöteborgsOperan has placed 12 of ads on the Facebook platform in the last month. In the past few years,GöteborgsOperan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GöteborgsOperan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GöteborgsOperan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GöteborgsOperan.

BigSpy

1.GöteborgsOperan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GöteborgsOperan  GöteborgsOperan  GöteborgsOperan
Page Categories  Orchestra  Orchestra  Orchestra
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GöteborgsOperan Marketing Objectives Analysis: 

GöteborgsOperan has been operating in Orchestra for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GöteborgsOperan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GöteborgsOperan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sidan kunde inte hittas | GöteborgsOperan  Sidan kunde inte hittas | GöteborgsOperan Biljettsläpp hösten 2019 
Ad Copy Text  no setting  no setting  Nu har vi släppt upp höstens alla biljetter! Musikalen Oliver!, Valkyrian, Carmen, Virus/Love med ...
Link Description  Med en unik mix av opera, dans, musikal och konsert har vårt operahus någonting för alla – på högsta konstnärliga nivå.  Med en unik mix av opera, dans, musikal och konsert har vårt operahus någonting för alla – på högsta konstnärliga nivå.  N/A
Website Link  sv.opera.se  sv.opera.se  bit.ly
CTA  SHOP_NOW  SHOP_NOW  BOOK_TRAVEL
Text Word Count 0  0  389
Like 0  0  16

GöteborgsOperan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GöteborgsOperan Top 1 ads got 0 likes. GöteborgsOperan uses a sentence with the finishing touch title: “Sidan kunde inte hittas | GöteborgsOperan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GöteborgsOperan shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GöteborgsOperan should continue to optimize the ad content.

3.GöteborgsOperan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-03-28-2019-04-25  2019-03-28-2019-04-25  2019-04-22-2019-04-25
Landing Page Link  https://sv.opera.se/om-oss/aktuellt/2019/goteborgsoperan-25-ar/?utm_source=Instagram_Story&utm_medium=cpc&utm_campaign=Jajja_25_la_boheme  https://sv.opera.se/om-oss/aktuellt/2019/goteborgsoperan-25-ar/?utm_source=Instagram_Story&utm_medium=cpc&utm_campaign=Jajja_25_Opera   https://sv.opera.se/forestallningar/?utm_source=Social&utm_medium=Facebook.com&utm_campaign=Biljettsl%C3%A4pp+h%C3%B6st&utm_term=Biljettsl%C3%A4pp+h%C3%B6st&utm_content=Biljettsl%C3%A4pp+h%C3%B6st

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GöteborgsOperan are successful.

GöteborgsOperan Creative Analysis: 

GöteborgsOperan placed a Image ad in 2019-03-28-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GöteborgsOperan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  Sweden  Sweden
Language  Swedish  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GöteborgsOperan has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GöteborgsOperan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-28-2019-04-25  2019-03-28-2019-04-25  2019-04-22-2019-04-25
During  29 days  29 days 4 days 
Like  0  0  16
Share  0  0  6
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. GöteborgsOperan ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GöteborgsOperan, helping GöteborgsOperan to grasp the ad data more clearly.