Top Ads on Friends University

Friends University Background Introduction:

Friends University combines liberal arts tradition and Quaker heritage in quality undergraduate and graduate degree programs in Kansas and online.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Friends University has been advertising and marketing on Facebook for many years. And Friends University has placed 154 of ads on the Facebook platform in the last month. In the past few years,Friends University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Friends University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Friends University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Friends University.

BigSpy

1.Friends University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Friends University  Friends University  Friends University
Page Categories  Campus Building  Campus Building  Campus Building
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Friends University Marketing Objectives Analysis: 

Friends University has been operating in Campus Building for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Friends University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Friends University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bachelor's Degree in Cyber Security  Bachelor's Degree in Cyber Security Spend time with leaders 
Ad Copy Text  The only B.S. in Cyber Security at a private institution in Kansas. Be on the defensive side of cybe...  The only B.S. in Cyber Security at a private institution in Kansas. Be on the defensive side of cybe...  Local aircraft & manufacturing leaders helped shape this Friends program and want to help you build ...
Link Description  Become an ethical hacker.  Become an ethical hacker.  Learn from manufacturing pros
Website Link  info.friends.edu  info.friends.edu  info.friends.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 111  111  123
Like 65  65  17

Friends University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Friends University Top 1 ads got 65 likes. Friends University uses a sentence with the finishing touch title: “Bachelor's Degree in Cyber Security”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Friends University shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Friends University should continue to optimize the ad content.

3.Friends University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-11-11-2020-06-19  2019-11-11-2020-06-18  2020-04-02-2020-06-18
Landing Page Link  https://info.friends.edu/bachelor-cyber-security/?utm_source=facebook&utm_medium=cpc&utm_campaign=adjacent-interests  https://info.friends.edu/bachelor-cyber-security/?utm_source=facebook&utm_medium=cpc&utm_campaign=interests   https://info.friends.edu/mechanical-engineering/?utm_source=facebook&utm_medium=cpc&utm_campaign=converge_mech-lookalike

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Friends University are successful.

Friends University Creative Analysis: 

Friends University placed a Image ad in 2019-11-11-2020-06-19, and got 65 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Friends University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,India,United States...  India,Pakistan,Kenya...  Canada,Algeria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Friends University has the best conversion in Pakistan,India,United States..., and can advertise more in Pakistan,India,United States... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Friends University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-11-2020-06-19  2019-11-11-2020-06-18  2020-04-02-2020-06-18
During  222 days  221 days 78 days 
Like  65  65  17
Share  6  6  1
Comment  2  2  2

Advertising effectiveness is a direct manifestation of advertising. Friends University ‘s Top 1 ad received 65 likes, 6 shares, 2 comments in just 222 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Friends University, helping Friends University to grasp the ad data more clearly.