Top Ads on Friends Journal

Friends Journal Background Introduction:

Communicating Quaker experience in order to connect and deepen spiritual lives

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Friends Journal has been advertising and marketing on Facebook for many years. And Friends Journal has placed 86 of ads on the Facebook platform in the last month. In the past few years,Friends Journal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Friends Journal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Friends Journal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Friends Journal.


1.Friends Journal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Friends Journal  Friends Journal  Friends Journal
Page Categories  Publisher  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Friends Journal Marketing Objectives Analysis: 

Friends Journal has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Friends Journal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Friends Journal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How Faithfulness Groups Help Quakers Follow Divine Leadings  A Quaker Response to State-Sponsored Violence My Journey Back to Quakers 
Ad Copy Text  no setting  no setting  no setting
Link Description  Faithfulness groups are a way for us to keep each other accountable to the workings of the Spirit in our lives.  Nozizwe Madlala-Routledge recalls how she was drawn to nonviolent resistance as an activist in apartheid-era South Africa.  “There is a lot of storytelling and a lot of theater-building in what we do as Quakers... We just don't call it that.”
Website Link
Text Word Count 0  0  0
Like 0  0  0

Friends Journal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Friends Journal Top 1 ads got 0 likes. Friends Journal uses a sentence with the finishing touch title: “How Faithfulness Groups Help Quakers Follow Divine Leadings”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Friends Journal shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Friends Journal should continue to optimize the ad content.

3.Friends Journal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-11-2020-06-15  2020-05-21-2020-05-26
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Friends Journal are successful.

Friends Journal Creative Analysis: 

Friends Journal placed a Image ad in 2020-06-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Friends Journal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Friends Journal has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Friends Journal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-11-2020-06-15  2020-05-21-2020-05-26
During  3 days  5 days 6 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Friends Journal ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Friends Journal, helping Friends Journal to grasp the ad data more clearly.