Top Ads on FriMi

FriMi Background Introduction:

Experience complete freedom with the first Digital Bank in Sri Lanka! FriMi is a combination of a digital bank, wallet & a payment system wrapped up in one app with a seamless registration process that will create a savings account with up to 7% interest.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FriMi has been advertising and marketing on Facebook for many years. And FriMi has placed 56 of ads on the Facebook platform in the last month. In the past few years,FriMi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FriMi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FriMi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FriMi.

BigSpy

1.FriMi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FriMi  FriMi  FriMi
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FriMi Marketing Objectives Analysis: 

FriMi has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FriMi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FriMi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get onboard Today!  Get onboard today. Join FriMi Now! 
Ad Copy Text  Get your money matters sorted via FriMi without going anywhere! Finally, a bank as smart as your ph...  Sort out all your money matters while staying at home via FriMi. It's all in one!  Managing your money and bills while staying at home got way easier now! #FriMi #mobilemoney #paperl...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  SIGN_UP  USE_MOBILE_APP  DOWNLOAD
Text Word Count 104  81  108
Like 16  128  28

FriMi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FriMi Top 1 ads got 16 likes. FriMi uses a sentence with the finishing touch title: “Get onboard Today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FriMi shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FriMi should continue to optimize the ad content.

3.FriMi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-10-2020-06-19  2020-05-16-2020-06-18  2020-04-11-2020-06-18
Landing Page Link  https://itunes.apple.com/app/id1179695147  https://itunes.apple.com/app/id1179695147   https://itunes.apple.com/app/id1179695147

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FriMi are successful.

FriMi Creative Analysis: 

FriMi placed a Video ad in 2020-05-10-2020-06-19, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FriMi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sri Lanka  Sri Lanka  Sri Lanka
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FriMi has the best conversion in Sri Lanka, and can advertise more in Sri Lanka in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FriMi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-19  2020-05-16-2020-06-18  2020-04-11-2020-06-18
During  41 days  34 days 69 days 
Like  16  128  28
Share  1  1  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. FriMi ‘s Top 1 ad received 16 likes, 1 shares, 1 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FriMi, helping FriMi to grasp the ad data more clearly.