Top Ads on Freepik

Freepik Background Introduction:

Freepik helps you find free vectors, photos, illustrations and PSD files that you can use in your web, banners, presentations, magazines, ads, etc.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Freepik has been advertising and marketing on Facebook for many years. And Freepik has placed 311 of ads on the Facebook platform in the last month. In the past few years,Freepik has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Freepik on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Freepik. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Freepik.

BigSpy

1.Freepik Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Freepik  Freepik  Freepik
Page Categories  Computers & Internet Website  Computers & Internet Website  Computers & Internet Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Freepik Marketing Objectives Analysis: 

Freepik has been operating in Computers & Internet Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Freepik best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Freepik Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How to Design a Landing Page That Converts  Economize mais do que vai gastar! Same Premium, new prices!  
Ad Copy Text  Landing Pages can help your business generate leads and convert them into customers. And in today's ...  Tenha acesso a Mais de 5 milhões de vetores, PSDs, fotos e ícones. 30% Dto em nosso Plan Anual.  Get access to 6 million VECTORS, stock PHOTOS, PSD, and ICONS without limits.
Link Description  Learn the tricks to create Landing Pages that convert. Here you'll find ten steps to have in mind for converting visitors into customers. Click to read!  Milhões de recursos livres de atribuições, designs exclusivos e muito mais!  Millions of attribution-free resources, exclusive designs, and much more!
Website Link  bit.ly  www.freepik.com  www.freepik.com
CTA  LEARN_MORE  SUBSCRIBE  SUBSCRIBE
Text Word Count 177  97  78
Like 466  34  205

Freepik Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Freepik Top 1 ads got 466 likes. Freepik uses a sentence with the finishing touch title: “How to Design a Landing Page That Converts”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Freepik shared 177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Freepik should continue to optimize the ad content.

3.Freepik Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-02-25-2020-06-18  2020-03-15-2020-06-18
Landing Page Link  https://www.freepik.com/blog/how-design-landing-page-that-converts/?utm_source=facebook&utm_medium=social-paid&utm_campaign=design-landing-pages-convert&fbclid=IwAR22sxgX93ecuX_9Awyt77a4IRGmTBzUXjVp-VOT-ofPbye-y-cu9Q961iU  https://www.freepik.com/profile/preagreement/premium_campaign1?coupon=rmfreepik&lang=br&utm_source=facebook&utm_medium=paid&utm_campaign=FP+EN+rmk+new+2018&source=fb&hsa_cam=6146426758969&hsa_ver=3&hsa_acc=57955234&hsa_ad=6146426758769&hsa_net=facebook&hsa_src=fb&hsa_grp=6146426757569&fbclid=IwAR3s2zwm7K-9PMFVnEa_exLNlioBSbRVOVrAYkpDFv6SSYWs1shlQ9hikuA   https://www.freepik.com/profile/preagreement/premium_campaign1?coupon=rmfreepik&utm_source=facebookads&utm_medium=retargeting&utm_campaign=retargeting30-varios

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Freepik are successful.

Freepik Creative Analysis: 

Freepik placed a Image ad in 2020-06-15-2020-06-18, and got 466 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Freepik Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  Portugal  India
Language  English  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Freepik has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Freepik Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-02-25-2020-06-18  2020-03-15-2020-06-18
During  4 days  115 days 96 days 
Like  466  34  205
Share  31  0  1
Comment  1  5  4

Advertising effectiveness is a direct manifestation of advertising. Freepik ‘s Top 1 ad received 466 likes, 31 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Freepik, helping Freepik to grasp the ad data more clearly.