Top Ads on Freeletics

Freeletics Background Introduction:

High intensity training. Bodyweight only. Anywhere, anytime. Fitness beyond imagination. No excuses. Register at www.freeletics.com to get FREE workouts.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Freeletics has been advertising and marketing on Facebook for many years. And Freeletics has placed 374 of ads on the Facebook platform in the last month. In the past few years,Freeletics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Freeletics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Freeletics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Freeletics.

BigSpy

1.Freeletics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Freeletics  Freeletics  Freeletics
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Freeletics Marketing Objectives Analysis: 

Freeletics has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Freeletics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Freeletics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GET YOUR PERSONAL TRAINING PLAN  PROCUREZ-VOUS VOTRE PROGRAMME D'ENTRAÎNEMENT PERSONNEL ADQUIRA O SEU PLANO DE TREINO PERSONALIZADO 
Ad Copy Text  Are you still training without the Coach? This is what the Freeletics Coach offers you: ✔ Access...  -  Â¡Obtén tu Coach de entrenamiento personalizado y ponte en la mejor forma de tu vida! ►D...
Link Description  N/A  N/A  N/A
Website Link  www.freeletics.com  www.freeletics.com  www.freeletics.com
CTA  SUBSCRIBE  SUBSCRIBE  SUBSCRIBE
Text Word Count 174  144  207
Like 261  17  23

Freeletics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Freeletics Top 1 ads got 261 likes. Freeletics uses a sentence with the finishing touch title: “GET YOUR PERSONAL TRAINING PLAN”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Freeletics shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Freeletics should continue to optimize the ad content.

3.Freeletics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-03-2020-06-18  2020-06-10-2020-06-18  2020-06-10-2020-06-17
Landing Page Link  https://www.freeletics.com/en/training/coach/get/train-at-home/1/?utm_source=fbk&utm_medium=pso&utm_campaign=(fbk_pfn,ww)web_re_nul_0919v1_ongoing&utm_content=nul&utm_term=pfn&CID=(fbk_pfn,ww)web_re_nul_0919v1_ongoing&adset_name=web_WW_M_nul_ALLREG-Mail_re_nul_nodisc_0620&ad_name=v_m_Madrid_Manu_1x1_15s_nodisc_animation_stn_loc_getplan_vp1_homebp&campaign_id=23843555522790723&adset_id=23844778320510723&ad_id=23844778320620723  https://www.freeletics.com/en/training/coach/get/train-at-home/1/   https://www.freeletics.com/es/training/coach/get/train-at-home/1/?utm_source=fbk&utm_medium=pso&utm_campaign=(fbk_pfn,ww)web_re_nul_0919v1_ongoing&utm_content=nul&utm_term=pfn&CID=(fbk_pfn,ww)web_re_nul_0919v1_ongoing&adset_name=web_WW_M_nul_Cregs_Last_180d_re_nul_nodisc_0620&campaign_id=23843555522790723&adset_id=23844778309580723&ad_id=23844819836010723&ad_name=v_m_PK_SHTLR_1x1_15s_nodisc_mix_gf_EN_getplan_vp2_homebp&fbclid=IwAR18_oF0KlSnUtbVzofKBva3MFJBC6Wx3eJA3Iba3xxmhjt5Lbicfb2uymM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Freeletics are successful.

Freeletics Creative Analysis: 

Freeletics placed a Video ad in 2020-06-03-2020-06-18, and got 261 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Freeletics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Yemen,Turkey,Portugal...  Mexico  Brazil
Language  English  German  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Freeletics has the best conversion in Yemen,Turkey,Portugal..., and can advertise more in Yemen,Turkey,Portugal... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Freeletics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-10-2020-06-18  2020-06-10-2020-06-17
During  16 days  9 days 8 days 
Like  261  17  23
Share  11  8  8
Comment  5  2  8

Advertising effectiveness is a direct manifestation of advertising. Freeletics ‘s Top 1 ad received 261 likes, 11 shares, 5 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Freeletics, helping Freeletics to grasp the ad data more clearly.