Top Ads on Franprix

Franprix Background Introduction:

Votre magasin alimentaire de proximité !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Franprix has been advertising and marketing on Facebook for many years. And Franprix has placed 60 of ads on the Facebook platform in the last month. In the past few years,Franprix has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Franprix on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Franprix. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Franprix.


1.Franprix Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Franprix  Franprix  Franprix
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Franprix Marketing Objectives Analysis: 

Franprix has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Franprix best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Franprix Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  RDV dans votre magasin  RDV dans votre magasin RDV dans votre magasin 
Ad Copy Text  ☀Du Soleil dans vos Rayons ☀ Tentez de gagner de nombreux cadeaux pour l'achat d'un produit de n...  ☀Du Soleil dans vos Rayons ☀ Tentez de gagner de nombreux cadeaux pour l'achat d'un produit de n...  ☀Du Soleil dans vos Rayons ☀ Tentez de gagner de nombreux cadeaux pour l'achat d'un produit de n...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 123  123  123
Like 3  3  4

Franprix Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Franprix Top 1 ads got 3 likes. Franprix uses a sentence with the finishing touch title: “RDV dans votre magasin”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Franprix shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Franprix should continue to optimize the ad content.

3.Franprix Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-20  2020-06-16-2020-06-20  2020-06-15-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Franprix are successful.

Franprix Creative Analysis: 

Franprix placed a Carousel ad in 2020-06-16-2020-06-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Franprix Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Pakistan,France
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Franprix has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Franprix Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-16-2020-06-20  2020-06-15-2020-06-19
During  5 days  5 days 5 days 
Like  3  3  4
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Franprix ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Franprix, helping Franprix to grasp the ad data more clearly.