Top Ads on Franklin Barbecue

Franklin Barbecue Background Introduction:

Tasty smoked meats in Austin, Tx Email us. Open Tues thru Sun 11am to Sold Out (usually between 2 & 3pm)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Franklin Barbecue has been advertising and marketing on Facebook for many years. And Franklin Barbecue has placed 21 of ads on the Facebook platform in the last month. In the past few years,Franklin Barbecue has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Franklin Barbecue on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Franklin Barbecue. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Franklin Barbecue.


1.Franklin Barbecue Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Franklin Barbecue  Franklin Barbecue  Franklin Barbecue
Page Categories  Barbecue Restaurant  Barbecue Restaurant  Barbecue Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Franklin Barbecue Marketing Objectives Analysis: 

Franklin Barbecue has been operating in Barbecue Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Franklin Barbecue best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Franklin Barbecue Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aaron Franklin Teaches Texas-Style BBQ  Aaron Franklin Teaches Texas-Style BBQ Fire up the flavor with Aaron Franklin 
Ad Copy Text  If you want ridiculously good brisket, pork butt, or ribs, it’s all about using smoke and fire to ...  If you want ridiculously good brisket, pork butt, or ribs, it’s all about using smoke and fire to ...  Making great Central Texas barbecue requires art, science, and a whole lot of care. I'm thrilled to ...
Link Description  James Beard Award-winning pitmaster Aaron Franklin teaches his meticulous, low and slow smoking techniques for rave-worthy Central Texas barbecue in his first @MasterClass.  James Beard Award-winning pitmaster Aaron Franklin teaches his meticulous, low and slow smoking techniques for rave-worthy Central Texas barbecue in his first @MasterClass.  Learn online from the James Beard Award-winning pitmaster.
Website Link
Text Word Count 352  352  338
Like 163  526  2837

Franklin Barbecue Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Franklin Barbecue Top 1 ads got 163 likes. Franklin Barbecue uses a sentence with the finishing touch title: “Aaron Franklin Teaches Texas-Style BBQ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Franklin Barbecue shared 352 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Franklin Barbecue should continue to optimize the ad content.

3.Franklin Barbecue Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-29-2020-06-15  2020-05-29-2020-06-09  2020-04-04-2020-05-29
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Franklin Barbecue are successful.

Franklin Barbecue Creative Analysis: 

Franklin Barbecue placed a Video ad in 2020-05-29-2020-06-15, and got 163 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Franklin Barbecue Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan,United States,Philippines  Afghanistan  United States,Thailand,Philippines...
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Franklin Barbecue has the best conversion in Jordan,United States,Philippines, and can advertise more in Jordan,United States,Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Franklin Barbecue Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-15  2020-05-29-2020-06-09  2020-04-04-2020-05-29
During  18 days  12 days 56 days 
Like  163  526  2837
Share  16  77  642
Comment  14  27  244

Advertising effectiveness is a direct manifestation of advertising. Franklin Barbecue ‘s Top 1 ad received 163 likes, 16 shares, 14 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Franklin Barbecue, helping Franklin Barbecue to grasp the ad data more clearly.