Top Ads on Frankies Bikinis

Frankies Bikinis Background Introduction:

DESIGNED W/ LOVE IN MALIBU, CA. BY FRANCESCA AIELLO

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Frankies Bikinis has been advertising and marketing on Facebook for many years. And Frankies Bikinis has placed 63 of ads on the Facebook platform in the last month. In the past few years,Frankies Bikinis has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Frankies Bikinis on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Frankies Bikinis. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Frankies Bikinis.

BigSpy

1.Frankies Bikinis Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Frankies Bikinis  Frankies Bikinis  Frankies Bikinis
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Frankies Bikinis Marketing Objectives Analysis: 

Frankies Bikinis has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Frankies Bikinis best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Frankies Bikinis Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New Collection Just Dropped  New Collection Just Dropped New Collection Just Dropped 
Ad Copy Text  Meet the Heavenly Collection -- filled with textured pastels and ethereal new prints.  Meet the Heavenly Collection -- filled with textured pastels and ethereal new prints.  Meet the Heavenly Collection -- filled with textured pastels and ethereal new prints.
Link Description  Shop celebrity and influencer-approved women’s bikini sets in the new arrivals section of Frankies Bikinis, updated with brand new designer bikinis every month.  Shop celebrity and influencer-approved women’s bikini sets in the new arrivals section of Frankies Bikinis, updated with brand new designer bikinis every month.  Shop celebrity and influencer-approved women’s bikini sets in the new arrivals section of Frankies Bikinis, updated with brand new designer bikinis every month.
Website Link  frankiesbikinis.com  frankiesbikinis.com  frankiesbikinis.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 85  85  85
Like 27  4  112

Frankies Bikinis Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Frankies Bikinis Top 1 ads got 27 likes. Frankies Bikinis uses a sentence with the finishing touch title: “New Collection Just Dropped”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Frankies Bikinis shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Frankies Bikinis should continue to optimize the ad content.

3.Frankies Bikinis Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-06-2020-06-14  2020-06-06-2020-06-14  2020-06-06-2020-06-13
Landing Page Link  https://frankiesbikinis.com/collections/new-arrivals  https://frankiesbikinis.com/collections/new-arrivals?utm_source=fb&utm_medium=cpc&utm_campaign=Frankies+Bikinis+-+June+2020+-+US+-+MOF+-+IG/FB+Engagers+-+Conversions&utm_content=Heavenly+-+Female+15+-+40+-+Instagram+Engagers&fbclid=IwAR23s_qRGFIe2qVXX-AdRw8GKj_qvi72g_j5I58tom7-FO4PzecPx3vDau0   https://frankiesbikinis.com/collections/new-arrivals?utm_source=fb&utm_medium=cpc&utm_campaign=Frankies+Bikinis+-+June+2020+-+INTL+-+MOF/TOF+-+Website+Visitors+-+Conversions&utm_content=Heavenly+-+MOF+-+LAL+Purchasers+$100%2B&fbclid=IwAR1fFsrerdMp72RiG4VgyDfuNHdgO80_AYzJyd57RON4Vnzu7TTKYUbavnI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Frankies Bikinis are successful.

Frankies Bikinis Creative Analysis: 

Frankies Bikinis placed a Image ad in 2020-06-06-2020-06-14, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Frankies Bikinis Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Frankies Bikinis has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Frankies Bikinis Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-14  2020-06-06-2020-06-14  2020-06-06-2020-06-13
During  9 days  9 days 8 days 
Like  27  4  112
Share  1  0  6
Comment  16  1  0

Advertising effectiveness is a direct manifestation of advertising. Frankies Bikinis ‘s Top 1 ad received 27 likes, 1 shares, 16 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Frankies Bikinis, helping Frankies Bikinis to grasp the ad data more clearly.