Top Ads on Fréttablaðið

Fréttablaðið Background Introduction:

Fréttablaðið er mest lesna dagblað á Íslandi // Fréttablaðið is the most popular newspaper in Iceland.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fréttablaðið has been advertising and marketing on Facebook for many years. And Fréttablaðið has placed 242 of ads on the Facebook platform in the last month. In the past few years,Fréttablaðið has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fréttablaðið on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fréttablaðið. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fréttablaðið.

BigSpy

1.Fréttablaðið Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fréttablaðið  Fréttablaðið  Fréttablaðið
Page Categories  Media/News Company  Workplace & Office  Public & Government Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fréttablaðið Marketing Objectives Analysis: 

Fréttablaðið has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fréttablaðið best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fréttablaðið Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  „Svona grín á­stæða þess að ég hef verið kölluð asísk mella“  Job „Skilnaðir og sjálfsvíg eru sorglegar staðreyndir innan raða lögreglunnar“ 
Ad Copy Text  Kristín Ósk lýsir skelfilegum kynþáttafordómum sem hún hefur orðið fyrir frá því hún va...  JOB er öflugt og nútímalegt tól fyrir atvinnuleitendur og atvinnurekendur  Lífið með ADHD - ADHD og lögreglan - nýtt hlaðvarp. „Mér finnst ömurlegt að vera sett í ...
Link Description  Kristín Ósk Wium Hjartar­dóttir af­hjúpar kyn­þátta­for­dóma sem hún hefur upp­lifað frá því hún var barn og kallar eftir að skað­legu gríni gegn fólki sem er ekki hvítt verði út­rýmt.  N/A  Lögreglukona í felum með ADHD lýsir forneskjulegum viðhorfum innan lögreglunnar í hlaðvarpsþættinum Lífið með AHDH. Hún segir að margir lögreglumenn með ADHD séu í felum innan stéttarinnar.
Website Link  www.frettabladid.is  www.job.is  hringbraut.frettabladid.is
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 186  77  416
Like 89  50  40

Fréttablaðið Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fréttablaðið Top 1 ads got 89 likes. Fréttablaðið uses a sentence with the finishing touch title: “„Svona grín á­stæða þess að ég hef verið kölluð asísk mella“”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fréttablaðið shared 186 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fréttablaðið should continue to optimize the ad content.

3.Fréttablaðið Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-16  2020-04-15-2020-06-14  2020-06-08-2020-06-14
Landing Page Link  https://www.frettabladid.is/frettir/svona-grin-astaeda-thess-ad-eg-hef-verid-kollud-asisk-mella/?utm_medium=Social&utm_source=Facebook  https://atvinna.frettabladid.is/   https://hringbraut.frettabladid.is/frettir-pistlar/skilnadir-og-sjalfsvig-eru-sorglegar-stadreyndir-innan-rada-logreglunnar/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fréttablaðið are successful.

Fréttablaðið Creative Analysis: 

Fréttablaðið placed a Image ad in 2020-06-14-2020-06-16, and got 89 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fréttablaðið Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Iceland  Iceland
Language  Norwegian  Slovak  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fréttablaðið has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fréttablaðið Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-16  2020-04-15-2020-06-14  2020-06-08-2020-06-14
During  3 days  61 days 7 days 
Like  89  50  40
Share  24  4  22
Comment  10  0  3

Advertising effectiveness is a direct manifestation of advertising. Fréttablaðið ‘s Top 1 ad received 89 likes, 24 shares, 10 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fréttablaðið, helping Fréttablaðið to grasp the ad data more clearly.