Top Ads on Four Seasons Hotels and Resorts

Four Seasons Hotels and Resorts Background Introduction:

For those who know and appreciate the very best, Four Seasons hotels and resorts are a true home away from home - extending a caring welcome to some of the world's most inspiring destinations. Four Seasons Hotels and Resorts - Official Page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Four Seasons Hotels and Resorts has been advertising and marketing on Facebook for many years. And Four Seasons Hotels and Resorts has placed 403 of ads on the Facebook platform in the last month. In the past few years,Four Seasons Hotels and Resorts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Four Seasons Hotels and Resorts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Four Seasons Hotels and Resorts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Four Seasons Hotels and Resorts.

BigSpy

1.Four Seasons Hotels and Resorts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Four Seasons Hotels and Resorts  Four Seasons Hotels and Resorts  Four Seasons Hotels and Resorts
Page Categories  Hotel Resort  Hotel  Hotel Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Four Seasons Hotels and Resorts Marketing Objectives Analysis: 

Four Seasons Hotels and Resorts has been operating in Hotel Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Four Seasons Hotels and Resorts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Four Seasons Hotels and Resorts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Four Seasons Resort The Nam Hai, Hoi An, Vietnam  Four Seasons Hotel Singapore Four Seasons Hotel des Bergues Geneva 
Ad Copy Text  Receive one free villa night for every night paid in our Villas, Family Villas and One-Bedroom Pool ...  Have a Michelin-starred Father's Day! Treat Dad to exquisite Cantonese cuisine from Jiang-Nan Chun, ...  Enjoy a culinary getaway at Four Seasons Hotel des Bergues. Discover Geneva the Four Seasons way an...
Link Description  N/A  N/A  N/A
Website Link  www.fourseasons.com  www.fourseasons.com  www.fourseasons.com
CTA  BOOK_TRAVEL  CONTACT_US  BOOK_TRAVEL
Text Word Count 208  232  158
Like 20  27  79

Four Seasons Hotels and Resorts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Four Seasons Hotels and Resorts Top 1 ads got 20 likes. Four Seasons Hotels and Resorts uses a sentence with the finishing touch title: “Four Seasons Resort The Nam Hai, Hoi An, Vietnam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Four Seasons Hotels and Resorts shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Four Seasons Hotels and Resorts should continue to optimize the ad content.

3.Four Seasons Hotels and Resorts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-03-2020-06-18  2020-06-03-2020-06-10  2020-05-15-2020-06-01
Landing Page Link  https://www.fourseasons.com/campaigns/corporate/vietnam-resident-offer/?source=soc_NMH_fb_acr_200604_resident_offer_jun2020&fbclid=IwAR1goi5dSoSPWJzDVBkKP3-u30XD2rttO0iq6ChHgSSlEd8WPzPJbns71E4  https://www.fourseasons.com/singapore/dining/restaurants/gourmet-to-go/?source=soc_SIN_fb_acr_200604_fatherday_gourmet2go_jun2020&fbclid=IwAR2y47j_-gSVDtdbrivfAZ4kIgcWRpF8I-s69P94TE92vC9oNcTNgdLyfVE   https://www.fourseasons.com/geneva/offers/izumi-getaway/?source=soc_gen_fb-ig_acr_getaway_200430&fbclid=IwAR1XxMaLx9He6MF6L1PeOzMFh49MlZKyuaSSJRYB2mPH0Z96rQBGyqO09zQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Four Seasons Hotels and Resorts are successful.

Four Seasons Hotels and Resorts Creative Analysis: 

Four Seasons Hotels and Resorts placed a Carousel ad in 2020-06-03-2020-06-18, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Four Seasons Hotels and Resorts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Four Seasons Hotels and Resorts has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Four Seasons Hotels and Resorts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-03-2020-06-10  2020-05-15-2020-06-01
During  16 days  8 days 18 days 
Like  20  27  79
Share  3  2  8
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. Four Seasons Hotels and Resorts ‘s Top 1 ad received 20 likes, 3 shares, 1 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Four Seasons Hotels and Resorts, helping Four Seasons Hotels and Resorts to grasp the ad data more clearly.