Top Ads on Fossil

Fossil Background Introduction:

Fossil designs wearable technology, watches, and accessories for those who embrace the past, write their own future - and above all, live in the moment. Like our page for an inside look at our brand.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fossil has been advertising and marketing on Facebook for many years. And Fossil has placed 327 of ads on the Facebook platform in the last month. In the past few years,Fossil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fossil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fossil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fossil.


1.Fossil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fossil  Fossil  Fossil
Page Categories  Jewelry/Watches  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  N/A  N/A

Fossil Marketing Objectives Analysis: 

Fossil has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fossil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fossil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Celebrate Fathers Day  Classic Minute Three-Hand Stainless Steel Watch Shop The Sale 
Ad Copy Text  Shop ALL men's items Less 40% with our Fathers Day deals. Online Only. Available for a limited time.  Shop from the comfort of your couch, we offer free shipping and returns on all orders!  Here It Is: Gen 5 at C$ 260! Shop Now & Save on Our Smartest Smartwatch Yet. Prices As Marked.
Link Description  Ts & Cs apply  N/A  N/A
Website Link
Text Word Count 100  86  94
Like 38  0  1

Fossil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fossil Top 1 ads got 38 likes. Fossil uses a sentence with the finishing touch title: “Celebrate Fathers Day”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fossil shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fossil should continue to optimize the ad content.

3.Fossil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-09-2020-06-18  2020-04-10-2020-06-17  2020-06-15-2020-06-17
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:59725750864,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592252614,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158147269470865%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:59725750864,%22page_id%22:59725750864,%22post_id%22:10158147269470865,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fossil are successful.

Fossil Creative Analysis: 

Fossil placed a Image ad in 2020-06-09-2020-06-18, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fossil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  N/A  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fossil has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fossil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-04-10-2020-06-17  2020-06-15-2020-06-17
During  10 days  69 days 3 days 
Like  38  0  1
Share  4  63  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Fossil ‘s Top 1 ad received 38 likes, 4 shares, 3 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fossil, helping Fossil to grasp the ad data more clearly.