Top Ads on Forward

Forward Background Introduction:

Preventive Healthcare, Powered by Technology

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Forward has been advertising and marketing on Facebook for many years. And Forward has placed 2078 of ads on the Facebook platform in the last month. In the past few years,Forward has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Forward on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Forward. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Forward.

BigSpy

1.Forward Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Forward  Forward  Forward
Page Categories  Politician  Politician  Politician
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Forward Marketing Objectives Analysis: 

Forward has been operating in Politician for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Forward best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Forward Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help shape the future of DeKalb County  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  go.tedfordekalb.com  tedfordekalb.com  tedfordekalb.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Forward Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Forward Top 1 ads got 0 likes. Forward uses a sentence with the finishing touch title: “Help shape the future of DeKalb County”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Forward shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Forward should continue to optimize the ad content.

3.Forward Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Image
Ad Time   2020-05-23-2020-06-20  2020-05-30-2020-06-20  2020-05-20-2020-06-20
Landing Page Link  https://go.tedfordekalb.com/page/s/dekalbissuesurvey  https://tedfordekalb.com/endorsements/   https://tedfordekalb.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Forward are successful.

Forward Creative Analysis: 

Forward placed a Video ad in 2020-05-23-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Forward Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Forward has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Forward Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-23-2020-06-20  2020-05-30-2020-06-20  2020-05-20-2020-06-20
During  29 days  22 days 32 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Forward ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Forward, helping Forward to grasp the ad data more clearly.