Top Ads on Fortnite

Fortnite Background Introduction:

Official Facebook for Fortnite, the 100-player Battle Royale game on PS4, XB1, PC, Mac, Switch, and iOS. Download and play Fortnite for FREE!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fortnite has been advertising and marketing on Facebook for many years. And Fortnite has placed 1691 of ads on the Facebook platform in the last month. In the past few years,Fortnite has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fortnite on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fortnite. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fortnite.


1.Fortnite Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fortnite  Fortnite  Fortnite
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fortnite Marketing Objectives Analysis: 

Fortnite has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fortnite best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fortnite Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text  -  Consigue el pase de batalla de la #FortniteSeason3 ahora y no te pierdas a Aquaman, quien se unirá ...  The Island has flooded,there are new areas to explore, Marauders to take on and... sharks to ride?
Link Description  N/A  N/A  Discover the new Fortnite Chapter 2 Season 3 twists and Dive In today! Sharks, Build- a-Brella, fire, new enemies and much more!
Website Link
Text Word Count 145  156  98
Like 32  275  6

Fortnite Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fortnite Top 1 ads got 32 likes. Fortnite uses a sentence with the finishing touch title: “KARNET BOJOWY ROZDZIAŁ 2 - SEZON 3”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fortnite shared 145 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fortnite should continue to optimize the ad content.

3.Fortnite Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-19-2020-06-19
Landing Page Link*I_pr*FNBR_ct*Retargeting_cr*Ch2S3_pl*Awareness_co*All&utm_id=23845020929090443&utm_content=CH2S3-MiniMap_Static_1080x1080_EN_US&sub_campaign=US_EN_Men_13-28_Targeting+-+Fortnite+(ends+6/21)&sub_id=23845023710160443&creative=CH2S3-MiniMap_Static_1080x1080_EN_US&creative_id=23845039053360443

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fortnite are successful.

Fortnite Creative Analysis: 

Fortnite placed a Video ad in 2020-06-17-2020-06-19, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fortnite Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Chile  United States
Language  German  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fortnite has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fortnite Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-19-2020-06-19
During  3 days  3 days 1 days 
Like  32  275  6
Share  19  29  1
Comment  12  43  1

Advertising effectiveness is a direct manifestation of advertising. Fortnite ‘s Top 1 ad received 32 likes, 19 shares, 12 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fortnite, helping Fortnite to grasp the ad data more clearly.