Top Ads on Fortis Colleges and Institutes

Fortis Colleges and Institutes Background Introduction:

At Fortis, our students get the skills and training needed for great careers in industries that are in demand. You are now closer to your dreams than ever before!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fortis Colleges and Institutes has been advertising and marketing on Facebook for many years. And Fortis Colleges and Institutes has placed 59 of ads on the Facebook platform in the last month. In the past few years,Fortis Colleges and Institutes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fortis Colleges and Institutes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fortis Colleges and Institutes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fortis Colleges and Institutes.

BigSpy

1.Fortis Colleges and Institutes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fortis Colleges and Institutes  Fortis Colleges and Institutes  Fortis Colleges and Institutes
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fortis Colleges and Institutes Marketing Objectives Analysis: 

Fortis Colleges and Institutes has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fortis Colleges and Institutes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fortis Colleges and Institutes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Advance Your Career  Advance Your Career Advance Your Career 
Ad Copy Text  We have temporarily transitioned to virtual classroom delivery. Thinking about a career as a Dental ...  We have temporarily transitioned to virtual classroom delivery. Ignite Your Nursing Career.  We have temporarily transitioned to virtual classroom delivery. Discover your potential in the Elect...
Link Description  Your Life. Powered by Learning  Your Life. Powered by Learning  Your Life. Powered by Learning.
Website Link  www.facebook.com  www.facebook.com  www.fortis.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 173  91  153
Like 75  24  49

Fortis Colleges and Institutes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fortis Colleges and Institutes Top 1 ads got 75 likes. Fortis Colleges and Institutes uses a sentence with the finishing touch title: “Advance Your Career”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fortis Colleges and Institutes shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fortis Colleges and Institutes should continue to optimize the ad content.

3.Fortis Colleges and Institutes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-19-2020-06-19  2020-04-20-2020-06-15  2020-04-20-2020-06-06
Landing Page Link  https://www.facebook.com/FortisCollege/videos/517673335803900/  https://www.facebook.com/FortisCollege/videos/547382539298128/   http://www.fortis.edu/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fortis Colleges and Institutes are successful.

Fortis Colleges and Institutes Creative Analysis: 

Fortis Colleges and Institutes placed a Video ad in 2020-04-19-2020-06-19, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fortis Colleges and Institutes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fortis Colleges and Institutes has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fortis Colleges and Institutes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-19-2020-06-19  2020-04-20-2020-06-15  2020-04-20-2020-06-06
During  62 days  57 days 48 days 
Like  75  24  49
Share  25  3  0
Comment  4  1  0

Advertising effectiveness is a direct manifestation of advertising. Fortis Colleges and Institutes ‘s Top 1 ad received 75 likes, 25 shares, 4 comments in just 62 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fortis Colleges and Institutes, helping Fortis Colleges and Institutes to grasp the ad data more clearly.