Top Ads on Forsvaret
Forsvaret Background Introduction:
Dette er det norske Forsvarets offisielle Facebook-side.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Forsvaret has been advertising and marketing on Facebook for many years. And Forsvaret has placed 101 of ads on the Facebook platform in the last month. In the past few years,Forsvaret has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Forsvaret on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Forsvaret. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Forsvaret.
1.Forsvaret Top 3 Ads Basic Understanding
|Page Categories||Website||Education||Government Organization|
Forsvaret Marketing Objectives Analysis:
Forsvaret has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Forsvaret best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Forsvaret Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Er du vores nye it-specialist?||Se, hvad det kræver||Slaget om Narvik|
|Ad Copy Text||Brug dine evner, dit engagement og dine ambitioner til at sikre Danmarks fremtid – også når opga...||Én egenskab er afgørende for, om du kan blive jægersoldat eller frømand. Har du gættet hvad det...||Slaget om Narvik. Slik du aldri har sett det før.|
|Link Description||Din arbejdsplads kommer til at være i Hvidovre eller Ballerup.||Bliv jægersoldat eller frømand||N/A|
|Text Word Count||197||104||50|
Forsvaret Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Forsvaret Top 1 ads got 3 likes. Forsvaret uses a sentence with the finishing touch title: “Er du vores nye it-specialist?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Forsvaret shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Forsvaret should continue to optimize the ad content.
3.Forsvaret Top 3 Ads Creative Selection
|Landing Page Link||https://karriere.forsvaret.dk/job/kaki/?utm_campaign=ce35e661a&utm_source=leadhub&utm_medium=social&fbclid=IwAR2ekvBSl_MiM6z9xDQRsgjQUIO0JwsCAuZ16LcdknQdzTw6Axrl8PJprbo||https://karriere.forsvaret.dk/uddannelse/specialstyrkerne/?utm_source=facebook&utm_medium=paid-social&utm_campaign=specialstyrkerne_2020&utm_term=herofilm_specialstyrkerne||https://narvik.forsvaret.no/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Forsvaret are successful.
Forsvaret Creative Analysis:
Forsvaret placed a Image ad in 2020-05-27-2020-06-04, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Forsvaret Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Forsvaret has the best conversion in Denmark, and can advertise more in Denmark in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Forsvaret Top 3 Ads Performance Display
|During||9 days||42 days||7 days|
Advertising effectiveness is a direct manifestation of advertising. Forsvaret ‘s Top 1 ad received 3 likes, 4 shares, 0 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Forsvaret, helping Forsvaret to grasp the ad data more clearly.