Top Ads on Forment

Forment Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Forment has been advertising and marketing on Facebook for many years. And Forment has placed 154 of ads on the Facebook platform in the last month. In the past few years,Forment has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Forment on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Forment. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Forment.

BigSpy

1.Forment Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Forment  Forment  Forment
Page Categories  Brand  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

Forment Marketing Objectives Analysis: 

Forment has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Forment best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Forment Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cotton Success Perfume  Fotografii din postarea 포맨트-Forment Forment最初免運費活動 
Ad Copy Text  Designed by Top 0.1% Master Perfumer, Francois Berndt, to be the epitome of "Success"! Cotton Succe...  -  Forment最初免運費活動 向新加入會員額外贈送HKD30購物金 運費100%由Forment來承...
Link Description  What does success look like to you? Whether you're out to win the heart of that special someone or hoping to boost your image with your colleagues at work, let Forment help you reach that last step to becoming Mr. Success! Designed by renowned Master Perfumer, Francois Berndt, known for his creation...  N/A  6月的最後 只在6日期間 (6.18~6.23)
Website Link  bit.ly  www.facebook.com  forment.hk
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 365  142  164
Like 27  516  1

Forment Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Forment Top 1 ads got 27 likes. Forment uses a sentence with the finishing touch title: “Cotton Success Perfume”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Forment shared 365 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Forment should continue to optimize the ad content.

3.Forment Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-19  2020-05-18-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://aprilskin.com.sg/collections/forment-all/products/cotton-success-perfume  https://www.facebook.com/FORMENT.KOREA/?refid=28&_ft_=adid.23844963715730157:qid.6839673380936672782:mf_story_key.4131118129105909204:is_sponsored.1:ei.AI@AQKbRJKnxnTdpIFwbeyBss1tf-miZvnC9gI9KWhdN6GTwzL3nr-jIX-1lwjP1XK2JLEKI8veMeW3uNPh5Eoj7-4h:top_level_post_id.1066847280378257:content_owner_id_new.384256948637297:page_id.384256948637297:src.22:photo_attachments_list.%5B1076506772745641,1076506859412299,1066845403711778,1066845423711776%5D:photo_id.1076506772745641:story_location.5:story_attachment_style.album:view_time.1592485038:filter.h_nor:tds_flgs.3:actrs.384256948637297:page_insights.%7B%22384256948637297%22:%7B%22page_id%22:384256948637297,%22page_id_type%22:%22page%22,%22actor_id%22:384256948637297,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589894184,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1066847280378257%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:384256948637297,%22page_id%22:384256948637297,%22post_id%22:1066847280378257,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://forment.hk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Forment are successful.

Forment Creative Analysis: 

Forment placed a Image ad in 2020-06-17-2020-06-19, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Forment Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Korea  N/A
Language  English  Romanian  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Forment has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Forment Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-05-18-2020-06-18  2020-06-16-2020-06-18
During  3 days  32 days 3 days 
Like  27  516  1
Share  4  320  0
Comment  3  61  0

Advertising effectiveness is a direct manifestation of advertising. Forment ‘s Top 1 ad received 27 likes, 4 shares, 3 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Forment, helping Forment to grasp the ad data more clearly.