Top Ads on Forever 21

Forever 21 Background Introduction:

Satisfying your craving for fashion's latest trends, at prices you can't pass up.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Forever 21 has been advertising and marketing on Facebook for many years. And Forever 21 has placed 795 of ads on the Facebook platform in the last month. In the past few years,Forever 21 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Forever 21 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Forever 21. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Forever 21.

BigSpy

1.Forever 21 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Forever 21  Forever 21  Forever 21
Page Categories  Apparel Distributor  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Forever 21 Marketing Objectives Analysis: 

Forever 21 has been operating in Apparel Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Forever 21 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Forever 21 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  One-Shoulder Crop Top  N/A N/A 
Ad Copy Text  Limited Time Sale Save $10 shopping your favorites on-site $10 Off Purchases of $75 or More: Valid...  no setting  no setting
Link Description  Code: EXTRA10  N/A  N/A
Website Link  www.forever21.com  www.forever4kidz.co.nz  www.forever4kidz.co.nz
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 867  0  0
Like 0  0  0

Forever 21 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Forever 21 Top 1 ads got 0 likes. Forever 21 uses a sentence with the finishing touch title: “One-Shoulder Crop Top”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Forever 21 shared 867 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Forever 21 should continue to optimize the ad content.

3.Forever 21 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-17-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://www.forever21.com/us/Shop/Catalog/Product/f21/dress/2000403647/03?utm_source=facebook&utm_medium=cpm&utm_campaign=WITHIN_Prospecting_Women&utm_content=061920_KH_Carousel_Plus-Strikethrough_CodeEXTRA10-LimitedTimeSale10Off_HP&fbclid=IwAR2CuDSwH6QTcEnkhg42ghw2El7Lxl2Sd22FV_qYcamMLUTtDwtyb6aUDxI  https://forever4kidz.co.nz/   https://forever4kidz.co.nz/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Forever 21 are successful.

Forever 21 Creative Analysis: 

Forever 21 placed a Carousel ad in 2020-06-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Forever 21 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia,New Zealand  New Zealand
Language  Portuguese  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Forever 21 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Forever 21 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-17-2020-06-20  2020-06-17-2020-06-20
During  3 days  4 days 4 days 
Like  0  0  0
Share  14  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Forever 21 ‘s Top 1 ad received 0 likes, 14 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Forever 21, helping Forever 21 to grasp the ad data more clearly.