Top Ads on Ford

Ford Background Introduction:

Welcome to the official page of Ford Philippines. Monitoring Hours: Mon-Thu (8:00am-4:00pm) Fri (8:00am-3:00pm) (not available during public holidays)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ford has been advertising and marketing on Facebook for many years. And Ford has placed 9370 of ads on the Facebook platform in the last month. In the past few years,Ford has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ford on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ford. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ford.

BigSpy

1.Ford Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ford  Ford  Ford
Page Categories  Other  Automotive Manufacturer  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ford Marketing Objectives Analysis: 

Ford has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ford best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ford Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SELVA SA Oficial  New Ford Puma Drive Electric Autos 
Ad Copy Text  no setting  Go all out with the #FordPuma EcoBoost Mild Hybrid, 1 of 14 electrified vehicles in 2020. #BringOnTo...  Shop Canada’s Largest Inventory of New & Used Electric Vehicles. 10 Brands – One Site.
Link Description  N/A  N/A  N/A
Website Link  www.selvasa.com  ad.doubleclick.net  www.driveelectricautos.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  106  90
Like 0  220  1

Ford Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ford Top 1 ads got 0 likes. Ford uses a sentence with the finishing touch title: “SELVA SA Oficial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ford shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ford should continue to optimize the ad content.

3.Ford Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-18-2020-06-20  2020-06-11-2020-06-20  2020-06-19-2020-06-20
Landing Page Link  http://www.selvasa.com/?fbclid=IwAR3i83hrdg9JsOGKR5BbqD7DedFnqkb3WWc9C-5khHInFSWL4_VeaD81bFE  https://www.ford.co.uk/cars/new-puma?vehicleNavCategory%3Dall%2520cars%26scmp%3Dsocial:jun:2020:c:su:aw:retl:puma::facebook:nprg-rsrv:pumanativealloutdesign::pumaalloutdesign:x:vm:pp:intbhv-plfmd:11s:x:gb::dsc-t1:shpr:puma_native:vid:trk&gclid=CN28mZ7oiuoCFZIlfwodHD8FSQ&gclsrc=ds   https://www.driveelectricautos.com/?fbclid=IwAR0WYvovzK9IaX9HsRjTkmRlgsTbvqG97-XxIn91dJW3RtIIzGC7u4IBE2c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ford are successful.

Ford Creative Analysis: 

Ford placed a Carousel ad in 2020-06-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ford Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  Romania,United Kingdom  N/A
Language  Portuguese  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ford has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ford Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-11-2020-06-20  2020-06-19-2020-06-20
During  3 days  10 days 2 days 
Like  0  220  1
Share  0  5  0
Comment  0  20  0

Advertising effectiveness is a direct manifestation of advertising. Ford ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ford, helping Ford to grasp the ad data more clearly.