Top Ads on Ford España
Ford España Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Ford España has been advertising and marketing on Facebook for many years. And Ford España has placed 57 of ads on the Facebook platform in the last month. In the past few years,Ford España has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Ford España on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ford España. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ford España.
1.Ford España Top 3 Ads Basic Understanding
|Name||Ford España||Ford España||Ford España|
|Page Categories||Automotive Manufacturer||Automotive Manufacturer||Automotive Manufacturer|
Ford España Marketing Objectives Analysis:
Ford España has been operating in Automotive Manufacturer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ford España best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Ford España Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||KUGA PLUG-IN HYBRID||Ford España||Descubre el Nuevo Ford Puma|
|Ad Copy Text||¡Vuelve a descubrir la aventura de conducir! Con el primer híbrido enchufable con etiqueta CERO ...||¡Activa ya tu lado eléctrico! Llega el Nuevo Kuga Plug-In Hybrid el primer híbrido enchufable c...||¡Revolucionará a otro nivel tu pasión por la carretera! El #FordPuma Hybrid ya está aquí para...|
|Link Description||Activa tu lado eléctrico||N/A||Con Maletero Megabox Inteligente|
|Text Word Count||174||138||161|
Ford España Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Ford España Top 1 ads got 369 likes. Ford España uses a sentence with the finishing touch title: “KUGA PLUG-IN HYBRID”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Ford España shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ford España should continue to optimize the ad content.
3.Ford España Top 3 Ads Creative Selection
|Landing Page Link||https://www.ford.es/turismos/kuga?scmp=social:jun2020:central:sustain:kugajun20:kuga:facebook:p:kuga:lead:ms:home:na:desktop&scmp=social:jun:2020:l:pre:aw:retl:ku::facebook:np:link:facebook_kf1:kuga:nwp:vm:pp:x-x:1x1:x:es:spa:shp-t2:shpr::bnr:trk||http://www.ford.es/||https://ad.doubleclick.net/ddm/trackclk/N9166.158605.FACEBOOK/B24277527.275228536;dc_trk_aid=469516671;dc_trk_cid=133428107;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ford España are successful.
Ford España Creative Analysis:
Ford España placed a Video ad in 2020-06-14-2020-06-18, and got 369 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Ford España Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Ford España has the best conversion in Spain, and can advertise more in Spain in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Ford España Top 3 Ads Performance Display
|During||5 days||4 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Ford España ‘s Top 1 ad received 369 likes, 81 shares, 9 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ford España, helping Ford España to grasp the ad data more clearly.