Top Ads on Ford Centroamérica

Ford Centroamérica Background Introduction:

Twitter: @Ford_ca Cuenta oficial Ford para Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Rep. Dominicana, Trinidad & Tobago

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ford Centroamérica has been advertising and marketing on Facebook for many years. And Ford Centroamérica has placed 35 of ads on the Facebook platform in the last month. In the past few years,Ford Centroamérica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ford Centroamérica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ford Centroamérica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ford Centroamérica.

BigSpy

1.Ford Centroamérica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ford Centroamérica  Ford Centroamérica  Ford Centroamérica
Page Categories  Automotive Manufacturer  Automotive Manufacturer  Automotive Manufacturer
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ford Centroamérica Marketing Objectives Analysis: 

Ford Centroamérica has been operating in Automotive Manufacturer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ford Centroamérica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ford Centroamérica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  COVID-19 #ApagaElCarro  Ford Centroamérica Ford Centroamérica 
Ad Copy Text  Seamos ejemplo de conciencia y solidaridad. #ApagaElCarro #QuédateEnCasa #JuntosLlegamosMásLejos  Be an example of solidarity, turn off you car and stay home. #ApagaElCarro #QuédateEnCasa #JuntosLl...  Our SUVs are equipped with the best technology to elevate your driving experience
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.caribe.ford.com
CTA      
Text Word Count 98  115  81
Like 39456  3290  19

Ford Centroamérica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ford Centroamérica Top 1 ads got 39456 likes. Ford Centroamérica uses a sentence with the finishing touch title: “COVID-19 #ApagaElCarro”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ford Centroamérica shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ford Centroamérica should continue to optimize the ad content.

3.Ford Centroamérica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-04-02-2020-04-15  2020-04-01-2020-04-14  2020-01-27-2020-03-23
Landing Page Link  https://www.facebook.com/103721099666321/posts/2953337324704670/  https://www.facebook.com/103721099666321/posts/2956914564346946/   https://www.caribe.ford.com/en/abw/?bannerid=Ban_Ford+SUV+Umbrella+Ingl%C3%A9s-ABW-Q1-20-FB-Carrusel-1080x1080-M/D&fbclid=IwAR02MK5P_M2x7HXTVUjDWtz6FKHcCM6tAgfrALi6p2yH22VxG4jSZrkalgU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ford Centroamérica are successful.

Ford Centroamérica Creative Analysis: 

Ford Centroamérica placed a Video ad in 2020-04-02-2020-04-15, and got 39456 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ford Centroamérica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  El Salvador,Guatemala,Honduras...  Belize  N/A
Language  Filipino  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ford Centroamérica has the best conversion in El Salvador,Guatemala,Honduras..., and can advertise more in El Salvador,Guatemala,Honduras... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ford Centroamérica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-04-15  2020-04-01-2020-04-14  2020-01-27-2020-03-23
During  14 days  14 days 57 days 
Like  39456  3290  19
Share  7978  678  0
Comment  695  63  0

Advertising effectiveness is a direct manifestation of advertising. Ford Centroamérica ‘s Top 1 ad received 39456 likes, 7978 shares, 695 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ford Centroamérica, helping Ford Centroamérica to grasp the ad data more clearly.