Top Ads on Ford Portugal

Ford Portugal Background Introduction:

Bem-vindos ao Facebook oficial da Ford Portugal. Construímos automóveis para o ajudar a ir mais longe. Acompanhe todas as novidades aqui!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ford Portugal has been advertising and marketing on Facebook for many years. And Ford Portugal has placed 37 of ads on the Facebook platform in the last month. In the past few years,Ford Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ford Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ford Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ford Portugal.

BigSpy

1.Ford Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ford Portugal  Ford Portugal  Ford Portugal
Page Categories  Automotive Dealership  Automotive Dealership  Automotive Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ford Portugal Marketing Objectives Analysis: 

Ford Portugal has been operating in Automotive Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ford Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ford Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Novo Ford Kuga Plug-In Hybrid  Iurii Bilivskyi Tiago Ferreira 
Ad Copy Text  Deixe-se seduzir pelo melhor dos dois mundos. Uma condução eficiente ao volante do Novo Ford Kuga ...  Ative o modo elétrico com apenas um toque! Descubra quanto pode poupar com o Novo Kuga Plug-In H...   É o melhor momento para mudar! Não espere mais e obtenha o seu Ford Focus Active totalmente ...
Link Description  N/A  N/A  N/A
Website Link  www.ford.pt  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 115  127  141
Like 251  97  212

Ford Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ford Portugal Top 1 ads got 251 likes. Ford Portugal uses a sentence with the finishing touch title: “Novo Ford Kuga Plug-In Hybrid”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ford Portugal shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ford Portugal should continue to optimize the ad content.

3.Ford Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-14-2020-06-14  2020-06-02-2020-06-03
Landing Page Link  https://www.ford.pt/passageiros/kuga?utm_source=fb&utm_medium=social&utm_term=&utm_content=post_video_ao&utm_campaign=09328_ford_kuga_prelancamento_q2_kuga_jun20  https://www.facebook.com/fordportugal/?refid=28&_ft_=adid.6175286816769:qid.6838361859938699621:mf_story_key.8013305872425781096:is_sponsored.1:ei.AI@AQIqCw7tBrQ0qe6Xyk6PQS09eROYtX1k5FOohg71s2dGz-rxFPJmuFRHCG-Eh0oHeek-ZLIreI0moDwNa3iPmUTP:top_level_post_id.10157110547343513:content_owner_id_new.188115438512:page_id.188115438512:src.22:story_location.5:story_attachment_style.multi_share_no_end_card:view_time.1592179743:filter.h_nor:tds_flgs.3:actrs.188115438512:page_insights.%7B%22188115438512%22:%7B%22page_id%22:188115438512,%22page_id_type%22:%22page%22,%22actor_id%22:188115438512,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587382813,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157110547343513%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:188115438512,%22page_id%22:188115438512,%22post_id%22:10157110547343513,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/fordportugal/?refid=28&_ft_=adid.6183291103769%3Aqid.6834162860312655958%3Amf_story_key.-6852532118567066186%3Ais_sponsored.1%3Aei.AI%40AQLnjyU6RXiqvzxPCNlq_iVexKdMF3_wnQvn0RcMzD6_q8GiQNhF9LJTXz4YNfVlvOoK8xHNt-2WcV0HaqNJq3Mz%3Atop_level_post_id.10157194600243513%3Acontent_owner_id_new.188115438512%3Apage_id.188115438512%3Asrc.22%3Astory_location.5%3Astory_attachment_style.multi_share_no_end_card%3Aview_time.1591202047%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.188115438512%3Apage_insights.%7B%22188115438512%22%3A%7B%22page_id%22%3A188115438512%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A188115438512%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1589533963%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B10157194600243513%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A188115438512%2C%22page_id%22%3A188115438512%2C%22post_id%22%3A10157194600243513%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ford Portugal are successful.

Ford Portugal Creative Analysis: 

Ford Portugal placed a Video ad in 2020-06-16-2020-06-18, and got 251 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ford Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  N/A  Portugal
Language  Croatian  Finnish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ford Portugal has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ford Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-14-2020-06-14  2020-06-02-2020-06-03
During  3 days  1 days 2 days 
Like  251  97  212
Share  24  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Ford Portugal ‘s Top 1 ad received 251 likes, 24 shares, 4 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ford Portugal, helping Ford Portugal to grasp the ad data more clearly.