Top Ads on Ford Polska

Ford Polska Background Introduction:

Oficjalna strona Ford Polska: http://ford.pl Nasz kanał na YouTube: http://youtube.com/user/fordpolska Instagram: http://instagram.com/fordpolska

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ford Polska has been advertising and marketing on Facebook for many years. And Ford Polska has placed 41 of ads on the Facebook platform in the last month. In the past few years,Ford Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ford Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ford Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ford Polska.

BigSpy

1.Ford Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ford Polska  Ford Polska  Ford Polska
Page Categories  Automotive Dealership  Automotive Dealership  Automotive Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ford Polska Marketing Objectives Analysis: 

Ford Polska has been operating in Automotive Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ford Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ford Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Skorzystaj ze specjalnej oferty!  Szczegóły na ford.pl Ford dba o Ciebie 
Ad Copy Text  Zadbaj o klimatyzację w swoim Fordzie.  -  Poznaj nowy standard bezpiecznej obsługi w salonach Autoryzownych Dealerów Forda.
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.ford.pl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 39  343  83
Like 648  44  113

Ford Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ford Polska Top 1 ads got 648 likes. Ford Polska uses a sentence with the finishing touch title: “Skorzystaj ze specjalnej oferty!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ford Polska shared 39 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ford Polska should continue to optimize the ad content.

3.Ford Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-31-2020-06-17  2020-06-15-2020-06-17  2020-06-07-2020-06-14
Landing Page Link  https://www.ford.pl/serwis/obsluga-i-oferty-serwisowe/promocje-serwisowe/klimatyzacja?scmp=social:jun:2020:l:motv:aw:fcsd:::facebook.com:np:csl:false::nwp:other:pp:demo-plfmd:1x1:x:pl:pol:shp-t2:shpr:mf%7C-to-:bnr:trk  https://www.ford.pl/oferta/znajdz/ford-online?scmp=social:jun:2020:c:ta:sd:fl:cc::facebook:np:1080x1080:false::nwp:other:pp:intbhv-plfmd:1x1:x:pl:pol:shp-t2:shpr::bnr:trk   https://www.ford.pl/informacje/ford-dba-o-ciebie

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ford Polska are successful.

Ford Polska Creative Analysis: 

Ford Polska placed a Image ad in 2020-05-31-2020-06-17, and got 648 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ford Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ford Polska has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ford Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-17  2020-06-15-2020-06-17  2020-06-07-2020-06-14
During  18 days  3 days 8 days 
Like  648  44  113
Share  50  4  2
Comment  28  1  6

Advertising effectiveness is a direct manifestation of advertising. Ford Polska ‘s Top 1 ad received 648 likes, 50 shares, 28 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ford Polska, helping Ford Polska to grasp the ad data more clearly.