Top Ads on Ford Brasil

Ford Brasil Background Introduction:

Bem-vindo à fan page oficial da Ford do Brasil, o espaço ideal para curtir, comentar e compartilhar com seus amigos tudo o que acontece na Ford.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ford Brasil has been advertising and marketing on Facebook for many years. And Ford Brasil has placed 93 of ads on the Facebook platform in the last month. In the past few years,Ford Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ford Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ford Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ford Brasil.

BigSpy

1.Ford Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ford Brasil  Ford Brasil  Ford Brasil
Page Categories  Automotive Dealership  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Ford Brasil Marketing Objectives Analysis: 

Ford Brasil has been operating in Automotive Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ford Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ford Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CONDIÇÃO IMPERDÍVEL  Ford Ka Hatch S 1.0 MT 2020 Ford Ka Sedan SE 1.0 2020 
Ad Copy Text  Neste mês na Slaviero: Toda Linha Ford com 180 dias* para começar a pagar! Aproveite esta oferta: ...  Feirão Nacional Ford. Ford Ka Hatch S 1.0 2020, o compacto mais querido pelos donos, com 60 parcela...  Feirão Nacional Ford. Essa é a chance de você ter o Ka Sedan SE 1.0 2020 com espaço interno, eco...
Link Description    N/A  N/A
Website Link  slavierobsb.com.br  www.facebook.com  www.facebook.com
CTA  GET_OFFER  SIGN_UP  LEARN_MORE
Text Word Count 331  112  144
Like 39  452  939

Ford Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ford Brasil Top 1 ads got 39 likes. Ford Brasil uses a sentence with the finishing touch title: “CONDIÇÃO IMPERDÍVEL ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ford Brasil shared 331 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ford Brasil should continue to optimize the ad content.

3.Ford Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-08-2020-05-28  2020-04-03-2020-04-03  2020-03-20-2020-03-22
Landing Page Link  http://slavierobsb.com.br/  https://www.facebook.com/FordBrasil/videos/225584625494180/   https://www.facebook.com/FordBrasil/?_vref_=2420271121406027&refid=7&_ft_=adid.23844342535010366:qid.6806350829854856646:mf_story_key.-3133870947475266240:is_sponsored.1:ei.AI@AQK-tMCZaOZWCC9_rwnKPuDpU0RJU5MO6fYMpqnWnqTkaFBp2C5mqpNxw1Q3ToZZt2lZKs6FCzg7WXM4PL3S3TdL:top_level_post_id.2420271121406027:content_owner_id_new.209709705713052:call_to_action_type.LEARN_MORE:page_id.209709705713052:src.22:photo_id.2420271121406027:story_location.5:story_attachment_style.rich_media_collection:view_time.1584727044:filter.h_nor:tds_flgs.3:actrs.209709705713052:page_insights.%7B%22209709705713052%22:%7B%22page_id%22:209709705713052,%22actor_id%22:209709705713052,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1584657313,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B2420271121406027%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:209709705713052,%22page_id%22:209709705713052,%22post_id%22:2420271121406027,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ford Brasil are successful.

Ford Brasil Creative Analysis: 

Ford Brasil placed a Image ad in 2020-05-08-2020-05-28, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ford Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  German  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ford Brasil has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ford Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-05-28  2020-04-03-2020-04-03  2020-03-20-2020-03-22
During  21 days  1 days 3 days 
Like  39  452  939
Share  4  26  56
Comment  10  42  124

Advertising effectiveness is a direct manifestation of advertising. Ford Brasil ‘s Top 1 ad received 39 likes, 4 shares, 10 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ford Brasil, helping Ford Brasil to grasp the ad data more clearly.