Top Ads on Ford Argentina

Ford Argentina Background Introduction:

Bienvenido a Ford Argentina. Por cualquier inquietud sobre tu vehículo Ford, comunicate con nuestro Centro de Atención al Cliente al 0800-888-FORD (3673).

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ford Argentina has been advertising and marketing on Facebook for many years. And Ford Argentina has placed 117 of ads on the Facebook platform in the last month. In the past few years,Ford Argentina has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ford Argentina on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ford Argentina. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ford Argentina.

BigSpy

1.Ford Argentina Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ford Argentina  Ford Argentina  Ford Argentina
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ford Argentina Marketing Objectives Analysis: 

Ford Argentina has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ford Argentina best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ford Argentina Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nueva Ranger  NUEVO KA Ford Posventa 
Ad Copy Text  La pick-up más Robusta, Tecnológica y Segura. Hacelo Todo  Disfrutá más del viaje.  Conocé todas oportunidades que Ford Posventa tiene para vos.
Link Description  N/A  N/A  N/A
Website Link  www.ford.com.ar  www.ford.com.ar  www.ford.com.ar
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 60  25  61
Like 107  47  365

Ford Argentina Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ford Argentina Top 1 ads got 107 likes. Ford Argentina uses a sentence with the finishing touch title: “Nueva Ranger”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ford Argentina shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ford Argentina should continue to optimize the ad content.

3.Ford Argentina Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-29-2020-06-19  2020-05-29-2020-06-18  2020-06-02-2020-06-17
Landing Page Link  https://www.ford.com.ar/crossovers-suvs-4x4/nueva-ranger/?fbclid=IwAR0UiNyPZSaxq_ewbwOdjLB3x-nmKNUVXGjI0D2ladm8ebgBAZkH72GoWtM  https://www.ford.com.ar/autos/nuevo-ka/?fbclid=IwAR1aLnlpJdxrSKMBAlnQCgfvAdm52xkuZDGmQa8U4xylkikrWSxGcEH-NKg   https://www.ford.com.ar/posventa/oportunidades/?fbclid=IwAR0PYAlQGIZ74JBgIDVGrX_lbnzKiUCGnex7k-d8UCyReAlZ3EbITgPv3-k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ford Argentina are successful.

Ford Argentina Creative Analysis: 

Ford Argentina placed a Carousel ad in 2020-05-29-2020-06-19, and got 107 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ford Argentina Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  Argentina  Argentina
Language  Norwegian  N/A  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ford Argentina has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ford Argentina Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-05-29-2020-06-18  2020-06-02-2020-06-17
During  22 days  21 days 16 days 
Like  107  47  365
Share  1  0  24
Comment  10  0  3

Advertising effectiveness is a direct manifestation of advertising. Ford Argentina ‘s Top 1 ad received 107 likes, 1 shares, 10 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ford Argentina, helping Ford Argentina to grasp the ad data more clearly.