Top Ads on Forbes

Forbes Background Introduction:

www.forbes.com - the home page for the world's business leaders.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Forbes has been advertising and marketing on Facebook for many years. And Forbes has placed 1364 of ads on the Facebook platform in the last month. In the past few years,Forbes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Forbes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Forbes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Forbes.

BigSpy

1.Forbes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Forbes  Forbes  Forbes
Page Categories  Publisher  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Forbes Marketing Objectives Analysis: 

Forbes has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Forbes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Forbes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la publicación de Forbes Vietnam  Forbes - сила бiзнесу The Work From Home Future: How Technology Leaders Are Revolutionizing Work 
Ad Copy Text   HƯỚNG DẪN ĐẦU TƯ - SÁU THÁNG CUỐI NĂM 2020 VÀ XA HƠN Tìm hiểu ngay: https://bit...  Повернення легенди! Оформлюйте передплату в червні 2020 ...  -
Link Description  N/A  Оформлюйте підписку  Join Forbes and Google Chrome Enterprise for an engaging conversation about what the future, boundless workplace means for IT
Website Link  www.facebook.com  subscribe.forbes.ua  www.forbes.com
CTA    SUBSCRIBE  
Text Word Count 2428  214  224
Like 212  22  31

Forbes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Forbes Top 1 ads got 212 likes. Forbes uses a sentence with the finishing touch title: “Fotos de la publicación de Forbes Vietnam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Forbes shared 2428 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Forbes should continue to optimize the ad content.

3.Forbes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-20  2020-06-11-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.facebook.com/forbesvn/?refid=28&_ft_=adid.23844683729330604:qid.6833286376934202124:mf_story_key.9049760122006689541:is_sponsored.1:ei.AI@AQJR8A3UGchsgMlI_Zoqms5GwH3WqrRcThMGuZ_h4Ovwx8aKgxDzhNQHhwnkGXnUzNvSp7msO_j8M4oBdqbCWfQN:top_level_post_id.1336287149902239:content_owner_id_new.141972589333707:page_id.141972589333707:src.22:photo_attachments_list.%5B1336281669902787,1336281796569441,1336281916569429%5D:photo_id.1336281669902787:story_location.5:story_attachment_style.album:view_time.1590998465:filter.h_nor:tds_flgs.3:actrs.141972589333707:page_insights.%7B%22141972589333707%22:%7B%22page_id%22:141972589333707,%22page_id_type%22:%22page%22,%22actor_id%22:141972589333707,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590984881,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1336287149902239%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:141972589333707,%22page_id%22:141972589333707,%22post_id%22:1336287149902239,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://subscribe.forbes.ua/?utm_source=facebook&utm_medium=cpc&utm_campaign=FB_CPA_Forbes&utm_content=CON_LaL_V1V&utm_term=LaL_(20-55)&fbclid=IwAR15Kv3k06Q73B3_P_Fz9a3Z1pLCSFroESNv0cLaVBA6ULKKOYBeLHbtxjc   https://www.forbes.com/sites/forbesinnovationteam/2020/05/15/beyond-the-workplace-managing-in-the-new-normal/?utm_source=facebook&utm_medium=referral&utm_campaign=GoogleChrome

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Forbes are successful.

Forbes Creative Analysis: 

Forbes placed a Image ad in 2020-05-31-2020-06-20, and got 212 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Forbes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  N/A  N/A
Language  Spanish  Ukrainian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Forbes has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Forbes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-20  2020-06-11-2020-06-20  2020-06-16-2020-06-20
During  21 days  10 days 5 days 
Like  212  22  31
Share  11  0  4
Comment  3  0  4

Advertising effectiveness is a direct manifestation of advertising. Forbes ‘s Top 1 ad received 212 likes, 11 shares, 3 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Forbes, helping Forbes to grasp the ad data more clearly.