Top Ads on Forbe

Forbe Background Introduction:

Facebook oficial de Forbe. Llevamos más de 10 años dedicándonos a la preparación de Cursos, Oposiciones, pruebas libres y FP. ¡Conviértete en un profesional cualificado y cumple tus objetivos! Te asesoramos sin compromiso. www.grupoforbe.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Forbe has been advertising and marketing on Facebook for many years. And Forbe has placed 49 of ads on the Facebook platform in the last month. In the past few years,Forbe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Forbe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Forbe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Forbe.

BigSpy

1.Forbe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Forbe  Forbe  Forbe
Page Categories  Test Preparation Center  Test Preparation Center  Test Preparation Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Forbe Marketing Objectives Analysis: 

Forbe has been operating in Test Preparation Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Forbe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Forbe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Curso para trabajar en Peluquería y Estética Canina  Curso para trabajar en Peluquería y Estética Canina Oposiciones Auxiliar de Enfermería en Santiago 
Ad Copy Text  Trabaja en un sector con demanda en Galicia. Conviértete en Técnico en Peluquería y Estética Can...  Trabaja en un sector con demanda en Galicia. Conviértete en Técnico en Peluquería y Estética Can...  no setting
Link Description  Curso de Peluquería Canina. Trabaja en el sector veterinario con este curso. Prácticas en clínicas veterinarias. Seguimiento personalizado.  Curso de Peluquería Canina. Trabaja en el sector veterinario con este curso. Prácticas en clínicas veterinarias. Seguimiento personalizado.  Infórmate ahora.
Website Link  forbe.es  forbe.es  www.forbe.es
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 149  149  0
Like 53  9  0

Forbe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Forbe Top 1 ads got 53 likes. Forbe uses a sentence with the finishing touch title: “Curso para trabajar en Peluquería y Estética Canina”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Forbe shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Forbe should continue to optimize the ad content.

3.Forbe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-19-2020-06-05  2020-05-11-2020-06-05  2020-05-19-2020-06-02
Landing Page Link  https://forbe.es/curso-peluqueria-canina/?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=VETERINARIA_0520+INTERESES&fbclid=IwAR2ryabvS5T5mYKbqj_rQ3aOS6BfpMnV9atWeSgecE9D0hB3j1Zq-1WIYx4  https://forbe.es/curso-peluqueria-canina/?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=VETERINARIA_0520+INTERESES&fbclid=IwAR0UQY9nVFz6FHcssfbA63TvnvoRGIc92PObK2rqzima8_8tavwoWxlEbsg   https://www.forbe.es/oposiciones-auxiliar-de-enfermeria-del-sergas/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Forbe are successful.

Forbe Creative Analysis: 

Forbe placed a Image ad in 2020-05-19-2020-06-05, and got 53 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Forbe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Spain
Language  Spanish  Spanish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Forbe has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Forbe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-05  2020-05-11-2020-06-05  2020-05-19-2020-06-02
During  18 days  26 days 15 days 
Like  53  9  0
Share  7  2  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Forbe ‘s Top 1 ad received 53 likes, 7 shares, 3 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Forbe, helping Forbe to grasp the ad data more clearly.