Top Ads on Footprint

Footprint Background Introduction:

Men's Footwear and Accessories

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Footprint has been advertising and marketing on Facebook for many years. And Footprint has placed 166 of ads on the Facebook platform in the last month. In the past few years,Footprint has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Footprint on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Footprint. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Footprint.


1.Footprint Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Footprint  Footprint  Footprint
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Footprint Marketing Objectives Analysis: 

Footprint has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Footprint best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Footprint Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  20% OFF with Code DUST20  Use code ⭐LAUNCH20⭐ for 20% OFF! Must buy BOTH products N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Nature Dust is a 100% natural, zero waste, biodegradable dry shampoo powder that works really well! It's great for the environment and for your scalp! The perfect combo for anyone who wants a natural dry shampoo that actually works.  N/A  Nature Wash is a 100% natural, zero waste, biodegradable shampoo bar that works really well! It's great for the environment and for your scalp - plus low scent. The perfect combo for anyone who wants a natural shampoo that actually works.
Website Link
Text Word Count 0  0  0
Like 0  0  0

Footprint Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Footprint Top 1 ads got 0 likes. Footprint uses a sentence with the finishing touch title: “20% OFF with Code DUST20”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Footprint shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Footprint should continue to optimize the ad content.

3.Footprint Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-03-27-2020-06-21  2019-03-25-2020-06-21  2019-03-27-2020-06-21
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Footprint are successful.

Footprint Creative Analysis: 

Footprint placed a Image ad in 2019-03-27-2020-06-21, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Footprint Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Footprint has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Footprint Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-27-2020-06-21  2019-03-25-2020-06-21  2019-03-27-2020-06-21
During  453 days  455 days 453 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Footprint ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 453 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Footprint, helping Footprint to grasp the ad data more clearly.