Top Ads on Football Town

Football Town Background Introduction:

Football Fashion Apparel

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Football Town has been advertising and marketing on Facebook for many years. And Football Town has placed 112 of ads on the Facebook platform in the last month. In the past few years,Football Town has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Football Town on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Football Town. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Football Town.


1.Football Town Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Football Town  Football Town  Football Town
Page Categories  Fashion Designer  Fashion Designer  Fashion Designer
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Football Town Marketing Objectives Analysis: 

Football Town has been operating in Fashion Designer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Football Town best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Football Town Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Everyday Fashion Football  Storewide Sale Everyday Fashion Football 
Ad Copy Text  Fashion Football Apparel  Everyday Fashion Football  Fashion Football Apparel
Link Description  Unique designs, fine materials  Unique Fashion for Football Lovers  Unique designs, fine materials
Website Link
Text Word Count 24  25  24
Like 288  49  25

Football Town Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Football Town Top 1 ads got 288 likes. Football Town uses a sentence with the finishing touch title: “Everyday Fashion Football”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Football Town shared 24 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Football Town should continue to optimize the ad content.

3.Football Town Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-05-2020-06-19  2020-05-26-2020-06-11  2020-03-31-2020-06-01
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Football Town are successful.

Football Town Creative Analysis: 

Football Town placed a Image ad in 2020-04-05-2020-06-19, and got 288 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Football Town Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France,Ukraine  N/A  N/A
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Football Town has the best conversion in France,Ukraine, and can advertise more in France,Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Football Town Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-05-2020-06-19  2020-05-26-2020-06-11  2020-03-31-2020-06-01
During  76 days  17 days 63 days 
Like  288  49  25
Share  14  1  0
Comment  5  1  0

Advertising effectiveness is a direct manifestation of advertising. Football Town ‘s Top 1 ad received 288 likes, 14 shares, 5 comments in just 76 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Football Town, helping Football Town to grasp the ad data more clearly.