Top Ads on Foodpanda MM

Foodpanda MM Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Foodpanda MM has been advertising and marketing on Facebook for many years. And Foodpanda MM has placed 150 of ads on the Facebook platform in the last month. In the past few years,Foodpanda MM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Foodpanda MM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Foodpanda MM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Foodpanda MM.

BigSpy

1.Foodpanda MM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Foodpanda MM  Foodpanda MM  Foodpanda MM
Page Categories  Foodservice Distributor  Foodservice Distributor  Foodservice Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Foodpanda MM Marketing Objectives Analysis: 

Foodpanda MM has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Foodpanda MM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Foodpanda MM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  မော်လမြိုင်မြို့ကစားသုံးသူအသစ်တွေအတွက် ၃၀၀၀ ကျပ်လျှော့ဈေး  ၄၀% ထိလျှော့ဈေးအပြင် ပို့ဆောင်ခအခမဲ့ စားသုံးသူအသစ်များအတွက် ၃၀၀၀ ကျပ်လျှော့ဈေး 
Ad Copy Text  foodpanda မော်လမြိုင်မြို့မှာစတင်မိတ်ဆက်...  -  -
Link Description  ပို့ဆောင်ခအခမဲ့အပြင် ၃၀၀၀ ကျပ်လျှော့ဈေး  ခုပဲစားချင်တာမှာစားလိုက်နော်  ပို့ဆောင်ခအခမဲ့အပြင် ၃၀၀၀ ကျပ်လျှော့ဈေး
Website Link  www.foodpanda.com.mm  www.foodpanda.com.mm  www.foodpanda.com.mm
CTA  ORDER_NOW  ORDER_NOW  ORDER_NOW
Text Word Count 414  427  327
Like 774  2373  75

Foodpanda MM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Foodpanda MM Top 1 ads got 774 likes. Foodpanda MM uses a sentence with the finishing touch title: “မော်လမြိုင်မြို့ကစားသုံးသူအသစ်တွေအတွက် ၃၀၀၀ ကျပ်လျှော့ဈေး”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Foodpanda MM shared 414 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Foodpanda MM should continue to optimize the ad content.

3.Foodpanda MM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-17  2020-06-02-2020-06-17  2020-06-10-2020-06-17
Landing Page Link  https://www.foodpanda.com.mm/  https://www.foodpanda.com.mm/?utm_medium=display&utm_source=facebook&utm_campaign=smartly_reach_web_eat_web_foodpanda_mm_conv_fb_pro_ct-xxx_aa_AUT_&utm_content=GE_GE000_P00_1854_U_ALL_CS00__IN000_B0000_XX_Nationwide&utm_term=200518_B-FP_L-MM_GenPromo_CU01_DC-AAAPromo_V-NA_PR02_DI204_static_V01_1200x1200_Square_158&fbclid=IwAR3urU9uUnlnDA2FAi-f0WZp5O6IlRAiglV0XnWcbRNOAbubzwWcMNc7zIE   https://www.foodpanda.com.mm/?utm_medium=display&utm_source=facebook&utm_campaign=smartly_reach_web_eat_web_foodpanda_mm_conv_fb_pro_ct-xxx_aa_AUT_&utm_content=GE_GE000_P00_1854_U_ALL_CS00_MM0394_IN000_B0000_XX_Yangon,+Mandalay&utm_term=200529_B-FP_L-MM_GenPromo_CU01_DC-NewCustomerVoucher_V-INDTRK_PR02_DI200_static_V01_1200x1200_Square_166

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Foodpanda MM are successful.

Foodpanda MM Creative Analysis: 

Foodpanda MM placed a Image ad in 2020-06-15-2020-06-17, and got 774 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Foodpanda MM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Myanmar  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Foodpanda MM has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Foodpanda MM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-02-2020-06-17  2020-06-10-2020-06-17
During  3 days  16 days 8 days 
Like  774  2373  75
Share  93  74  2
Comment  21  50  0

Advertising effectiveness is a direct manifestation of advertising. Foodpanda MM ‘s Top 1 ad received 774 likes, 93 shares, 21 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Foodpanda MM, helping Foodpanda MM to grasp the ad data more clearly.