Top Ads on Foodpanda KH

Foodpanda KH Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Foodpanda KH has been advertising and marketing on Facebook for many years. And Foodpanda KH has placed 141 of ads on the Facebook platform in the last month. In the past few years,Foodpanda KH has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Foodpanda KH on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Foodpanda KH. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Foodpanda KH.

BigSpy

1.Foodpanda KH Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Foodpanda KH  Foodpanda KH  Foodpanda KH
Page Categories  Foodservice Distributor  Foodservice Distributor  Foodservice Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Foodpanda KH Marketing Objectives Analysis: 

Foodpanda KH has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Foodpanda KH best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Foodpanda KH Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ចុចកម៉្មង់ឥឡូវនេះ  បញ្ចុះតម្លៃ 50% ពី Tube Cafe! អាហារពេលល្ងាច (ឬបាយថ្ងៃត្រង់!) 
Ad Copy Text  ត្រឹមតែបំុន្មានឃ្លីក ម្ហូបដែលអ្នកច...  -  -
Link Description  N/A  កម៉្មង់អាហារអ្នកចូលចិត្ត  N/A
Website Link  www.facebook.com  www.foodpanda.com.kh  www.facebook.com
CTA  LEARN_MORE  ORDER_NOW  LEARN_MORE
Text Word Count 158  227  156
Like 2017  500  3848

Foodpanda KH Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Foodpanda KH Top 1 ads got 2017 likes. Foodpanda KH uses a sentence with the finishing touch title: “ចុចកម៉្មង់ឥឡូវនេះ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Foodpanda KH shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Foodpanda KH should continue to optimize the ad content.

3.Foodpanda KH Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-19-2020-06-18  2020-06-04-2020-06-18  2020-05-19-2020-06-18
Landing Page Link  https://www.facebook.com/foodpanda-112774733508604/?_vref_=270387507606513&refid=7&_ft_=adid.23844722188880059:qid.6830839400796938137:mf_story_key.-1372285446884752180:is_sponsored.1:ei.AI@AQL2VyU1ZDpeufPOi67-5Nnkmj1W5aaVw4Ob_-5oSum-h7rAJ5EXOPtz6HbOu57LhmfwbzhLQJ8skyldnBcziYVm:top_level_post_id.238742174245192:content_owner_id_new.112774733508604:call_to_action_type.LEARN_MORE:page_id.112774733508604:src.22:photo_id.270387507606513:story_location.5:story_attachment_style.rich_media_collection:view_time.1590428734:filter.h_nor:tds_flgs.3:actrs.112774733508604:page_insights.%7B%22112774733508604%22:%7B%22page_id%22:112774733508604,%22page_id_type%22:%22page%22,%22actor_id%22:112774733508604,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589979902,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B238742174245192%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:112774733508604,%22page_id%22:112774733508604,%22post_id%22:238742174245192,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.foodpanda.com.kh/   https://www.facebook.com/112774733508604/posts/238742247578518/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Foodpanda KH are successful.

Foodpanda KH Creative Analysis: 

Foodpanda KH placed a Video ad in 2020-05-19-2020-06-18, and got 2017 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Foodpanda KH Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Cambodia  Cambodia  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Foodpanda KH has the best conversion in Cambodia, and can advertise more in Cambodia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Foodpanda KH Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-18  2020-06-04-2020-06-18  2020-05-19-2020-06-18
During  31 days  15 days 31 days 
Like  2017  500  3848
Share  149  17  158
Comment  20  7  16

Advertising effectiveness is a direct manifestation of advertising. Foodpanda KH ‘s Top 1 ad received 2017 likes, 149 shares, 20 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Foodpanda KH, helping Foodpanda KH to grasp the ad data more clearly.