Top Ads on Foodion - a community for culinary professionals

Foodion - a community for culinary professionals Background Introduction:

Foodion is a platform for culinary professionals such as cooks, chefs, waiters/waitresses, and students who want to be those ones. Using Foodion, you can share your own ideas, cooking, food tour experiences and interact with other professionals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Foodion - a community for culinary professionals has been advertising and marketing on Facebook for many years. And Foodion - a community for culinary professionals has placed 120 of ads on the Facebook platform in the last month. In the past few years,Foodion - a community for culinary professionals has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Foodion - a community for culinary professionals on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Foodion - a community for culinary professionals. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Foodion - a community for culinary professionals.

BigSpy

1.Foodion - a community for culinary professionals Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Foodion - a community for culinary professionals  Foodion - a community for culinary professionals  Foodion - a community for culinary professionals
Page Categories  Chef  Chef  Chef
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Foodion - a community for culinary professionals Marketing Objectives Analysis: 

Foodion - a community for culinary professionals has been operating in Chef for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Foodion - a community for culinary professionals best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Foodion - a community for culinary professionals Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Foodion - a community for culinary professionals  SNS for chefs and foodies SNS for chefs and foodies 
Ad Copy Text  Today's favorite photo from Foodion User:Grzegorz Misina Country:Poland Genre:Polish cuisine ...  Do you know Foodion, an SNS for culinary professionals? Foodion is now available on Android, the app...  Do you know Foodion, an SNS for culinary professionals? Foodion is now available on Android, the app...
Link Description  Foodionアプリから今日のピックアップ。 Grzegorz Misinaさんから投稿頂きました。 場所:ポーランド ジャンル:Polish cuisine https://foodion.net/p/RY9emp コメント: Asparagus / egg / herbs / hollandaise / brown butter プロフィールから他の投稿もご覧頂けます。 https://foodion.net/user/ChefGrzegorzMisina/  N/A  N/A
Website Link  www.facebook.com  play.google.com  play.google.com
CTA    INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 404  261  261
Like 135  1  71

Foodion - a community for culinary professionals Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Foodion - a community for culinary professionals Top 1 ads got 135 likes. Foodion - a community for culinary professionals uses a sentence with the finishing touch title: “Foodion - a community for culinary professionals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Foodion - a community for culinary professionals shared 404 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Foodion - a community for culinary professionals should continue to optimize the ad content.

3.Foodion - a community for culinary professionals Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-04-07-2019-05-01  2019-03-28-2019-05-01  2019-04-01-2019-05-01
Landing Page Link  https://www.facebook.com/1740583586185504/posts/2347018508875339/  http://play.google.com/store/apps/details?id=jp.co.cookbiz.foodion   http://play.google.com/store/apps/details?id=jp.co.cookbiz.foodion

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Foodion - a community for culinary professionals are successful.

Foodion - a community for culinary professionals Creative Analysis: 

Foodion - a community for culinary professionals placed a Image ad in 2019-04-07-2019-05-01, and got 135 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Foodion - a community for culinary professionals Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt,Austria,Philippines...  Thailand,Indonesia,Malaysia...  Thailand,Malaysia,Singapore...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Foodion - a community for culinary professionals has the best conversion in Egypt,Austria,Philippines..., and can advertise more in Egypt,Austria,Philippines... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Foodion - a community for culinary professionals Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-07-2019-05-01  2019-03-28-2019-05-01  2019-04-01-2019-05-01
During  25 days  35 days 31 days 
Like  135  1  71
Share  2  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Foodion - a community for culinary professionals ‘s Top 1 ad received 135 likes, 2 shares, 0 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Foodion - a community for culinary professionals, helping Foodion - a community for culinary professionals to grasp the ad data more clearly.