Top Ads on FoodMate

FoodMate Background Introduction:

When you have someone special in your constant thoughts and you see your other mate in food, this platform promises you a tasty time of life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FoodMate has been advertising and marketing on Facebook for many years. And FoodMate has placed 114 of ads on the Facebook platform in the last month. In the past few years,FoodMate has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FoodMate on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FoodMate. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FoodMate.


1.FoodMate Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FoodMate  FoodMate  FoodMate
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FoodMate Marketing Objectives Analysis: 

FoodMate has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FoodMate best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FoodMate Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Daily Foods That You're Eating Which Can Cause Cancer  Pictures That Show What Random Objects Look On The Inside Pictures That Show What Random Objects Look On The Inside 
Ad Copy Text  BEWARE: Think twice before eating these!  You'll be surprised to see these pictures!  You'll be surprised to see these pictures!
Link Description  One of them is your kids' fav!  This is so cool.  This is so cool.
Website Link
Text Word Count 40  42  42
Like 0  0  0

FoodMate Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FoodMate Top 1 ads got 0 likes. FoodMate uses a sentence with the finishing touch title: “Daily Foods That You're Eating Which Can Cause Cancer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FoodMate shared 40 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FoodMate should continue to optimize the ad content.

3.FoodMate Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-07-2019-05-08  2019-04-14-2019-05-08  2019-04-14-2019-05-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FoodMate are successful.

FoodMate Creative Analysis: 

FoodMate placed a Image ad in 2019-04-07-2019-05-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FoodMate Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FoodMate has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FoodMate Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-07-2019-05-08  2019-04-14-2019-05-08  2019-04-14-2019-05-08
During  32 days  25 days 25 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. FoodMate ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FoodMate, helping FoodMate to grasp the ad data more clearly.