Top Ads on Fogo de Chão

Fogo de Chão Background Introduction:

The gaucho way of preparing meat.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fogo de Chão has been advertising and marketing on Facebook for many years. And Fogo de Chão has placed 48 of ads on the Facebook platform in the last month. In the past few years,Fogo de Chão has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fogo de Chão on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fogo de Chão. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fogo de Chão.

BigSpy

1.Fogo de Chão Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fogo de Chão  Fogo de Chão  Fogo de Chão
Page Categories  Brazilian Restaurant  Barbecue Restaurant  Brazilian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Fogo de Chão Marketing Objectives Analysis: 

Fogo de Chão has been operating in Brazilian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fogo de Chão best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fogo de Chão Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  More to Explore  Fogo de Chão Brasil Photos from Fogo de Chão UAE's post 
Ad Copy Text  Dig. These. Cuts. Find adventure around every table at Fogo. Try our new NY Strip Steak, seasoned to...  Quem também não resiste ao Whisky Sour? ☝❤ No Bar Fogo, você experimenta esse e outros drinqu...  The Night Brunch !! Every Thursday at Fogo Lounge from 8-11 pm Starting 159 AED
Link Description  Try the NEW NY Strip  N/A  N/A
Website Link  ad.doubleclick.net  fogodechao.com.br  www.facebook.com
CTA  BOOK_TRAVEL  LEARN_MORE  
Text Word Count 124  174  79
Like 11310  56  1302

Fogo de Chão Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fogo de Chão Top 1 ads got 11310 likes. Fogo de Chão uses a sentence with the finishing touch title: “More to Explore”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fogo de Chão shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fogo de Chão should continue to optimize the ad content.

3.Fogo de Chão Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-03-03-2020-03-04  2020-02-24-2020-02-24  2020-01-18-2020-02-04
Landing Page Link  https://fogodechao.com/reservations/?utm_medium=paidsocial&utm_source=facebook/instagram&utm_campaign=&utm_content=&utm_term=&dclid=CMCv-Yzcz-cCFUgyYAodmEsHvQ  https://fogodechao.com.br/menu/barfogo/?utm_source=fdn&utm_medium=cpm&utm_campaign=bar-fogo&utm_term=tg_all-person-v2&utm_content=whiskey-sour   https://www.facebook.com/fogodechaouae/?refid=28&_ft_=adid.6150356520999:qid.6789865805192147186:mf_story_key.-2788462923590307852:is_sponsored.1:ei.AI@AQIkDiwoTK-opyDuRYGCKYjC364VQ0gFysESWwi-IOoe1AZFxw2NQWt28smhm99wgAU8ctCqc9AN2pbDg3qgR4PQ:top_level_post_id.3740860752651630:content_owner_id_new.1954978657906524:page_id.1954978657906524:src.22:photo_attachments_list.%5B3740859619318410,3740859589318413,3740859272651778,3740859352651770%5D:story_location.5:story_attachment_style.album:view_time.1580888676:filter.h_nor:actrs.1954978657906524:page_insights.%7B%221954978657906524%22:%7B%22page_id%22:1954978657906524,%22actor_id%22:1954978657906524,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1579442499,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3740860752651630%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1954978657906524,%22page_id%22:1954978657906524,%22post_id%22:3740860752651630,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fogo de Chão are successful.

Fogo de Chão Creative Analysis: 

Fogo de Chão placed a Image ad in 2020-03-03-2020-03-04, and got 11310 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fogo de Chão Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fogo de Chão has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fogo de Chão Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-03-2020-03-04  2020-02-24-2020-02-24  2020-01-18-2020-02-04
During  2 days  1 days 18 days 
Like  11310  56  1302
Share  1365  11  5
Comment  1146  7  2

Advertising effectiveness is a direct manifestation of advertising. Fogo de Chão ‘s Top 1 ad received 11310 likes, 1365 shares, 1146 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fogo de Chão, helping Fogo de Chão to grasp the ad data more clearly.