Top Ads on Fnac Portugal

Fnac Portugal Background Introduction:

A FNAC é a única marca que disponibiliza num só espaço, uma seleção de literatura, música, imagem, tecnologia e eventos relacionado com as áreas culturais.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fnac Portugal has been advertising and marketing on Facebook for many years. And Fnac Portugal has placed 184 of ads on the Facebook platform in the last month. In the past few years,Fnac Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fnac Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fnac Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fnac Portugal.

BigSpy

1.Fnac Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fnac Portugal  Fnac Portugal  Fnac Portugal
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fnac Portugal Marketing Objectives Analysis: 

Fnac Portugal has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fnac Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fnac Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fnac Portugal  Fnac Portugal Fnac Portugal 
Ad Copy Text  Já te reencontraste com as novidades dos teus universos favoritos? Vem visitar-nos e aproveita para...  A nossa nova FNAC já abriu em Torres Novas. São 535m2 onde podes encontrar todos os teus unive...  Depois da quarentena, percebeste que a tua sala tinha potencial para ganhar mais resolução? Esprei...
Link Description    N/A  N/A
Website Link  www.fnac.pt  www.fnac.pt  www.fnac.pt
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 204  318  152
Like 8  202  20

Fnac Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fnac Portugal Top 1 ads got 8 likes. Fnac Portugal uses a sentence with the finishing touch title: “Fnac Portugal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fnac Portugal shared 204 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fnac Portugal should continue to optimize the ad content.

3.Fnac Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-03-2020-06-17  2020-06-09-2020-06-13
Landing Page Link  https://www.fnac.pt/reabertura-de-lojas?origin=fb_paid_2329  https://www.fnac.pt/nova-loja?origin=fb_paid_2307   https://www.fnac.pt/Smart-TV-Samsung-QLED-UHD-4K-65Q70T-165cm-Televisor-TV-4K-UHD/a7601963?origin=fb_paid_2317&fbclid=IwAR0kc_60h42o6rxQYnJMZWXFjCATtJNxp9_VKkbukKkHPHgqEFI54V30NNU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fnac Portugal are successful.

Fnac Portugal Creative Analysis: 

Fnac Portugal placed a Carousel ad in 2020-06-16-2020-06-18, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fnac Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  Portugal  N/A
Language  N/A  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fnac Portugal has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fnac Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-03-2020-06-17  2020-06-09-2020-06-13
During  3 days  15 days 5 days 
Like  8  202  20
Share  0  15  2
Comment  0  10  0

Advertising effectiveness is a direct manifestation of advertising. Fnac Portugal ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fnac Portugal, helping Fnac Portugal to grasp the ad data more clearly.