Top Ads on Florence's Restaurant

Florence's Restaurant Background Introduction:

http://florences.restaurant Follow us on Twitter @ FlorencesRest Instagram @florencesrestaurant

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Florence's Restaurant has been advertising and marketing on Facebook for many years. And Florence's Restaurant has placed 2 of ads on the Facebook platform in the last month. In the past few years,Florence's Restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Florence's Restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Florence's Restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Florence's Restaurant.

BigSpy

1.Florence's Restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Florence's Restaurant  Florence's Restaurant  Florence's Restaurant
Page Categories  Soul Food Restaurant  Soul Food Restaurant  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Florence's Restaurant Marketing Objectives Analysis: 

Florence's Restaurant has been operating in Soul Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Florence's Restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Florence's Restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Florence's Restaurant's post  Florence's Restaurant
Ad Copy Text  Mrs. Florences Pear Pie is fast becoming a new favorite DESERT!!’  Thank you to all of our CUSTOMERS  -
Link Description  N/A  N/A  -
Website Link  www.facebook.com  www.facebook.com  -
CTA    MESSAGE_PAGE  -
Text Word Count 67  34  -
Like 32  134  -

Florence's Restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Florence's Restaurant Top 1 ads got 32 likes. Florence's Restaurant uses a sentence with the finishing touch title: “Photos from Florence's Restaurant's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Florence's Restaurant shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Florence's Restaurant should continue to optimize the ad content.

3.Florence's Restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  -
Ad Time   2019-04-19-2019-04-26  2019-04-06-2019-04-12  -
Landing Page Link  https://www.facebook.com/330520947002900/posts/2216625288392447/  https://www.facebook.com/FlorencesRestaurant/videos/2093734324009451/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Florence's Restaurant are successful.

Florence's Restaurant Creative Analysis: 

Florence's Restaurant placed a Carousel ad in 2019-04-19-2019-04-26, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Florence's Restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  -
Language  English  French  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Florence's Restaurant has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Florence's Restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-19-2019-04-26  2019-04-06-2019-04-12  -
During  8 days  7 days
Like  32  134  -
Share  5  31  -
Comment  2  21  -

Advertising effectiveness is a direct manifestation of advertising. Florence's Restaurant ‘s Top 1 ad received 32 likes, 5 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Florence's Restaurant, helping Florence's Restaurant to grasp the ad data more clearly.