Top Ads on Flo Mattress

Flo Mattress Background Introduction:

India's most intelligently designed mattress, delivered in a box.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Flo Mattress has been advertising and marketing on Facebook for many years. And Flo Mattress has placed 116 of ads on the Facebook platform in the last month. In the past few years,Flo Mattress has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Flo Mattress on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Flo Mattress. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Flo Mattress.

BigSpy

1.Flo Mattress Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Flo Mattress  Flo Mattress  Flo Mattress
Page Categories  Home Improvement  Home Improvement  Home Improvement
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Flo Mattress Marketing Objectives Analysis: 

Flo Mattress has been operating in Home Improvement for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Flo Mattress best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Flo Mattress Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  100 night trial, or 100% refund.  Starts At Rs. 9,989/- |100 Night Risk-Free Trial|10 Year Warranty Your sleeping habits impact your health 
Ad Copy Text  Get Rs. 1,500/- off on all mattress orders. Use Code: DEEPESTSLEEP.  We offer super-comfortable mattresses that unlock your deepest sleep. Don't believe us? Try us out ...  Is your mattress old, dirty, sagging and uncomfortable? Upgrade to Flo Mattress to sleep deeper, cle...
Link Description  N/A  N/A  N/A
Website Link  flomattress.com  flomattress.com  www.flomattress.com
CTA  LEARN_MORE  BOOK_TRAVEL  LEARN_MORE
Text Word Count 67  374  255
Like 1303  108  1038

Flo Mattress Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Flo Mattress Top 1 ads got 1303 likes. Flo Mattress uses a sentence with the finishing touch title: “100 night trial, or 100% refund.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Flo Mattress shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Flo Mattress should continue to optimize the ad content.

3.Flo Mattress Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-01-2020-06-18  2020-06-01-2020-06-15  2020-04-29-2020-06-15
Landing Page Link  https://flomattress.com/?utm_source=facebook&utm_medium=retargeting&utm_campaign=visitors&fbclid=IwAR2HqKk7mguwdtuP6cF59KGztARK9WEc3keg7jy4q3hUVRTonK8VNjHtbZw  https://flomattress.com/?utm_source=facebook&utm_medium=ctw&utm_campaign=IA_FLO_LLA_Purchase_4%25_LowestCost_AnimatedVideo&utm_term=Video   https://flomattress.com/?utm_source=facebook&utm_medium=prospecting&utm_campaign=initiatecheckout

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Flo Mattress are successful.

Flo Mattress Creative Analysis: 

Flo Mattress placed a Video ad in 2020-06-01-2020-06-18, and got 1303 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Flo Mattress Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Flo Mattress has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Flo Mattress Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-18  2020-06-01-2020-06-15  2020-04-29-2020-06-15
During  18 days  15 days 48 days 
Like  1303  108  1038
Share  124  5  133
Comment  145  31  228

Advertising effectiveness is a direct manifestation of advertising. Flo Mattress ‘s Top 1 ad received 1303 likes, 124 shares, 145 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Flo Mattress, helping Flo Mattress to grasp the ad data more clearly.